Marketing & Advertising

102 ready-to-use processes in Marketing & Advertising. Preview each one, then use it in Nova.

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  • Competitive AnalysisSession process

    To understand who is leading the industry and how your competitors and industry leaders position themselves in today's marketplace.

  • Competitors 5DSession process

    Monitor and understand your competitors by following these evaluation criteria: Product core, ...

  • Customer Feedback SurveySession process

    Beautiful and easy to complete. Comes with useful rating questions.

  • Customer Feedback Survey (9Q)Session process

    9 questions that organizations and leaders ask customers.

  • Customer interview boardSession process

    Test a prototype, run a customer interview and keep everyone's answers visual and interactive...

  • Customer JourneySession process

    To pinpoint impactful opportunities and customer barriers from the moment the customer starts evaluating options all the way to customer loyalty. (This tool contains the complete customer journey pro…

  • Define MissionSession process

    To define the core purpose of your organization/team.

  • Define Your AudienceSession process

    Define (in-depth) the groups of people who need your solution.

  • Diary Study BoardSession process

    Collect insights by asking people to take notes and observe their behaviors during a specific period of time. (Exploratory research tool)

  • Email Marketing FunnelSession process

    Skyrocket your email marketing: Transform potential customers into customers through...

  • Email sequenceSession process

    Develop an email marketing campaign by creating an email sequence to better reach your growth goals.

  • Event communication strategySession process

    Pre and post-event communication strategy. (Board view)

  • Experience PrinciplesSession process

    Create a list of principles that will help the team develop solutions that respond to your users' expectations

  • Feature Comparison CanvasSession process

    Have a detailed comparison of features that each company and product includes to better understand the customer's perspective.

  • Feedback-Driven Meeting (FDM)Session process

    Post-meeting feedback. Evaluate whether or not the meeting was a good use of time.

  • Finding interviewees (research)Session process

    Define the channel and message you will use to find interviewees for research.

  • ICE Proposal feedbackSession process

    Share a proposal/idea and collaborate with your team or client - base on: impact, confidence, effort

  • Idea feedbackSession process

    Share a new idea with your team or clients and ask for feedback. (Video/Image type)

  • Idea SubmissionSession process

    Recollect ideas from multiple designers, freelancers and visionaries for a small price.

  • Insight sortingSession process

    Insights sorting is a tool that will help you manually sort insights from research.

  • Instagram planningSession process

    Create, discuss and plan your Instagram posts.

  • Interview DialogueSession process

    To help you put a bunch of ideas in front of a person and get them to talk about their experiences and beliefs. (Primary customer research technique)

  • Lead Gen PlanningSession process

    Plan your next lead generation strategy. Identify the channels and strategies you will use during...

  • LTV & price per acquisitionSession process

    This tool will help you evaluate your current customer lifetime value and develop a strategy ...

  • Market segmentationSession process

    Define your segments during a meeting or discussion.

  • Marketing guidelines wallSession process

    Create a single source of truth for your all marketing materials and graphics.

  • Marketing strategySession process

    Create a marketing strategy, explore different channels, and create an action plan.

  • MemoSession process

    Encourage my team to bring their own ideas to my meetings and make my meetings more affective by following Bezos methodology.

  • Mission, Vision & Values StatementSession process

    Understand the difference between Vision and Mission statement and define your own with your team.

  • Offer CreationSession process

    Influences how your product or service resonates with your target audience and drives growth...

  • OFQ Proposal DiscussionSession process

    Present your proposal following the OFQ framework—an exceptionally productive method for meetings.

  • Open Secondary ResearchSession process

    To make an informed decision about a topic by gathering information about a topic. (Quick secondary research)

  • Partnership Foundations BoardSession process

    To evaluate and develop a strategic plan to work with other groups and organizations that have the same vision and purpose as you.

  • Persona Pains & GainsSession process

    Evaluate customers' pains & gains in a simple way by answering questions.

  • PESTEL & TOSession process

    To analyze and monitor macro-environment factors and the opportunities effecting...

  • Play to WinSession process

    Think like your competitors and understand your environment in order to win.

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