Market Opportunities

Nine dimensions of your business — problem, audience, focus, competitive advantage, pricing, ...

This technique helps categorize things by what is needed, what is just a wish...

To analyze and monitor the macro-environment factors that have an impact on your organization.

To evaluate your Strengths, Weaknesses, Opportunities, and Threats to strategically plan and identify improvements and your competitive advantage.

Discuss how value is being exchanged between different stakeholders, and ...

To pinpoint barriers and opportunities during their product/service purchase journey.

An easy way to start a conversation during an interview and to get a clear idea of what the customer thinks, their values, etc. This method helps you identify what is most important to the people you…

To understand an audience's values, behaviors, opinions, and processes.

To understand who is leading the industry and how your competitors and industry leaders position themselves in today's marketplace.

Transform insights from research into actionable and forward-looking statements to guide ideation.

Uncover gaps and identify valuable opportunities within your ecosystem.

Identify new opportunities by moving from an uninformed perspective to an informed perspective.

Predict future trends and identifying opportunities by analyzing current trends ...symptoms...

Insights sorting is a tool that will help you manually sort insights from research.

Plan your next lead generation strategy. Identify the channels and strategies you will use during...

Define your segments during a meeting or discussion.

Encourage my team to bring their own ideas to my meetings and make my meetings more affective by following Bezos methodology.

Influences how your product or service resonates with your target audience and drives growth...

To make an informed decision about a topic by gathering information about a topic. (Quick secondary research)

Find and solve your customers' pains and prioritize ideas based on: impact, effort and confidence.

To analyze and monitor macro-environment factors and the opportunities effecting...

Think like your competitors and understand your environment in order to win.

To understand how an audience uses their resources, and how their expenses affect their decisions.

To reveal market insights and potential challenges which will allow you to make informed decisions very quickly. It can also reveal opportunities for innovation.

Map change over time, revealing opportunities and defining the direction of your project or brand.