Pains + ICE

Find and solve your customers' pains and prioritize ideas based on: impact, effort and confidence.

Steps
3
Last edited
May 16, 2023
Created by
Nova

About this process

Find and solve your customers' pains and prioritize ideas based on: impact, effort and confidence. Define pain points: Pain points are persistent problems with a product or service that can inconvenience customers and their businesses. Customer pain can be related to their personal or professional lives and can be physical, emotional, or logistical. Define the solution and use the ICE framework. Discuss and find a way to validate your ideas.

The process in detail

3 steps
  1. 1

    Define the pain and describe the solution.

  2. 2

    ICE Framework.

  3. 3

    How are you going to validate this idea? What would have to be true for this solution to work? What would have to be true for you to be able to test/validate this idea?

Read the full text
1. Define the pain and describe the solution.

Pain points are persistent problems with a product or service that can inconvenience customers and their businesses. Or to simply put it, they're unmet needs waiting to be satisfied. Customer pain can be related to their personal or professional lives and can be physical, emotional, or logistical.

User pain points:

1.Process pain points: ProcessWhen the existing solution could be streamlined so that there is a more convenient way to complete a process or task.
2.Productivity pain point: When existing solutions aren't the most efficient way to finish a task.
3.Support pain point: When a good solution could provide bad service.
4.Financial pain point: While the new product maintain high quality standards - the new solution provides a lo cost solution.

🀯Type of user needs:(Murray's needs)

•Achievement: To accomplish difficult tasks and overcome obstacles (ambition)
•Recognition: Need to describe accomplishments. (ambition)
•Exhibition: Need to impress others. (ambition)
•Acquisition: Obtaining things.
•Order: To make things clean, neat, and tidy.
•Dominance: Contro through command or persuasion.
•Autonomy: To break free from constraints andauthority.

Learn more about Maslow's hierarchy of needs.

🔥Additional questions.

Tell us about what you think is causing the problem. Do you have any theories about what might be going on?

2. ICE Framework.
•😱Impact: How big is the potential impact of this idea on the KPI?
•🔥👍Confidence: How certain are we it's going to work?
•😡Ease/Effort: How difficult is to implement?
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Created byNova·Official process
Last edited May 16, 2023·3 steps