Market segmentation

Define your segments during a meeting or discussion.

Steps
2
Last edited
Mar 7, 2022
Created by
Nova

About this process

A simple way to discuss and define your market segments.

The process in detail

2 steps
  1. 1

    Define your segment groups

  2. 2

    Top markets.

Read the full text
1. Define your segment groups

Have a discussion with your team about who the customers are and the different segment groups. Use this template as a reference. You can use different colors for different segments. Ask yourself: What is there - Age, gender, ethnicity, class, social status, geography, beliefs, habits?

2. Top markets.

Select your top markets (max 6) Describe each group in detail. The more details you have, the better you know your segments.

New Board
  • STATES & REGIONS
  • COUNTRY
  • CITIES & NEIGHBORHOODS
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • MALE
  • FEMALE
  • #%
  • #%
  • 0-12
  • 13-21
  • 22-65
  • 66+
  • 0-12
  • 13-21
  • 22-65
  • 66+
  • EDUCATION
  • Start typing here...
  • Start typing here...
  • EDUCATION
  • INCOME
  • Start typing here...
  • Start typing here...
  • INCOME
  • LIFE STYLE
  • Start typing here...
  • LIFE STYLE
  • Start typing here...
  • PERSONALITY
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  • Start typing here...
  • PERSONALITY
  • BEHAVIORAL User status, usage rate, benefits, occasions and loyalty attitude.
  • BEHAVIORAL User status, usage rate, benefits, occasions and loyalty attitude.
  • This is a sticky note!
  • This is a sticky note!
  • Top Markets
  • SEGMENT 1
  • SEGMENT 2
  • SEGMENT 3
  • Define this group.
  • Define this group.
  • Define this group.
  • SEGMENT 4
  • SEGMENT 5
  • SEGMENT 6
  • Define this group.
  • Define this group.
  • Define this group.
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Created byNova·Official process
Last edited Mar 7, 2022·2 steps