Interview Dialogue
To help you put a bunch of ideas in front of a person and get them to talk about their experiences and beliefs. (Primary customer research technique)
- Steps
- 5
- Last edited
- Mar 7, 2022
- Created by
- Nova
About this process
Dialogue research is a technique to put a bunch of ideas in front of a person and get them to talk about their experiences and beliefs. This method is ideal to start a productive & valuable conversation about a topic. Use our "Prepare Interview Dialogue" tool before you start.
The process in detail
5 steps- 1
Hypothesis
- 2
Prepare the board
- 3
Invite your customers and share the session with them
- 4
Digital Whiteboard
- 5
Analyze results and compile best ideas
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1. Hypothesis
Write down one or more hypotheses about how you think people will answer each question from the previous step.
2. Prepare the board
Prepare the board with questions or any images or information you need during the session.
3. Invite your customers and share the session with them
Add them as participants. If this is not a group interview dialogue you need to create a new session per participant.
4. Digital Whiteboard
5. Analyze results and compile best ideas
Before you start working on the whiteboard: Make sure your participants/guests are not able to join the session. Start: Open the whiteboard and analyze the information and look for interesting concepts you didn’t know. Also, check your hypotheses and compare them with your findings. Tips: Discuss with your team your findings and how you can translate those insights into key and strategic product features, value propositions and ads.