Competitors 5D

Monitor and understand your competitors by following these evaluation criteria: Product core, ...

Steps
3
Last edited
Jul 30, 2026
Created by
Nova

About this process

Monitor and understand your competitors by following these evaluation criteria (also known as the 5 dimensions): Product core, user base, design, brand, and speed. Duration: 3-18 hour Created by: Ro Fernandez

The process in detail

3 steps
  1. 1

    Add your competitors to the board.

  2. 2

    Competitors analysis.

  3. 3

    Comments and thoughts

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1. Add your competitors to the board.

Add your direct competitor in the red column and substitute competitors inside the black and grey columns.

•Direct competitors (key competitors): They have the same target market and the same solution. Make sure you are not losing too many users/customers because of them.
•Potential competitors: Direct target market and/or a different product.
•Substitute competitor: Don't solve the same problem and/or same target market. They often can be used as a substitute.
Work on the whiteboardCompetitive Features
2. Competitors analysis.

Follow our 5 dimensions to understand and evaluate your competitors. Product core Size of the user base Design Brand Speed How to monitor your competitors? Go to websites like crunchbase.com and keep track of their funding and the amount of money they have to hire people, invest in marketing, etc. Acquisition and partnership:** Companies they are buying or partnering with. New features:** Go to mention.com , follow your competitors on Angelist, _LinkedIn_, and social media and use google alerts to get notified when new search results are available.

Work on the whiteboardCompetitive Features
3. Comments and thoughts

Add any final thoughts on what this means for your competitive advantage and how you might move forward based on areas of low or high ratings.

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Created byNova·Official process
Last edited Jul 30, 2026·3 steps