Mission, Vision & Values Statement

Understand the difference between Vision and Mission statement and define your own with your team.

Steps
9
Last edited
Apr 19, 2023
Created by
Nova

About this process

Understand the difference between Vision and Mission statement and define your own with your team. Start by defining your Vision, Mission, and finish the work session defining your values.

The process in detail

9 steps
  1. 1

    Intro.

  2. 2

    Test: Difference between mission and vision statement.

  3. 3

    Brainstorm about your vision: How would you describe your vision?

  4. 4

    Brainstorm about your mission: How would your describe your mission?

  5. 5

    Brainstorm about your values: what principles and values will you implement to accelerate your progress in collaboration with your team, customers, partners, etc?

  6. 6

    Schedule a meeting and discuss all the answers (Steps 4, 5, 6)

  7. 7

    Define your Vision Statement (as a team)

  8. 8

    Define your Mission Statement (as a team)

  9. 9

    Define your Values (as a team)

Read the full text
1. Intro.

Goals:

•Understand the difference between mission and vision.
•Find out how a values statement can support the goals of any organization.

The Vision Statement.

The vision statement describes where the organization wants to be in the future. A vision statement is a statement of an organization’s overarching aspirations of what it hopes to achieve or to become - providing a clear picture of what their customer’s lives or the world will be once they achieve their purpose.

•Ask yourself: Will this inspire people, both inside and outside the company?
•The vision statement often starts with “ We will..”

The mission statement.

The mission statement provides information about what the organization needs to do now to achieve the vision statement. It’s an ambitious and inspiring statement that provides information about where the organization is the position in the market and how customers’ lives will be affected.

•For the mission statement ask yourself: Does this make explicit what business we’re in?
•The mission statement often starts with a verb like: “Be earth most customer-centric company - Amazon”

The Values statement.

The values statement, also known as the code of ethics, comes from both the vision and mission statements. The values statement defines what the organization believes in and how people in the organization are expected to behave—with each other, with customers and suppliers, and with other stakeholders.

It provides a moral direction for the organization that guides decision making and establishes a standard for assessing actions. It also provides a standard for employees to judge violations.

•Ask yourself: Are there few enough to remember and are they written in our own voice?

Marke this steps as completed once you are done.👇

2. Test: Difference between mission and vision statement.
Choose one
  • The vision is a long term picture of how the world would look, while the mission statement is an achievable position in the market.
  • The vision is a long term picture of how the world would look, while the mission statement is a short term goal.
  • The vision a goal-oriented statement about their objective as a company, while the mission statement is a short term goal.
3. Brainstorm about your vision: How would you describe your vision?

Invite your team and make sure everyone is part of the discussion. Re-collect everyone's perspective and make sure you compare and understand their answers.

Example:

•In [xx years] [company name] will be [vision statement]
•In 10 years Nova will be the most productive and simple way to collaborate.

Do you have a similar vision statement or was your vision statement too different? If so you can schedule a meeting to discuss this further, but you are still in the brainstorming phase so you are going to have enough time to think about it.

Add sticky notes
4. Brainstorm about your mission: How would your describe your mission?

Invite your team and make sure everyone is part of the discussion. Recollect everyone's perspective and make sure you compare and understand their answers. Do you have a similar mission statement or was your mission statement too different? If so, you can schedule a meeting to discuss this further, but you are still in the brainstorming phase so you are going to have enough time to think about it. Tip: Start with "Be the most..."

Add sticky notes
5. Brainstorm about your values: what principles and values will you implement to accelerate your progress in collaboration with your team, customers, partners, etc?

Invite your team and make sure everyone is part of the discussion. Recollect everyone's perspective and make sure you compare and understand everyone's' answers. Do you have similar values or were your list of values too different? If so you can schedule a meeting to discuss this further, but you are still in the brainstorming phase so you are going to have enough time to think about it. Attention: You only need a few! You should be able to remember them.

Write a note
6. Schedule a meeting and discuss all the answers (Steps 4, 5, 6)

Mark this step as complete right after the meeting.

7. Define your Vision Statement (as a team)

This is the final answer. Please make the final decision with your team. 👆 Only one person needs to add the final answer.

Write a note
8. Define your Mission Statement (as a team)

This is the final answer. Please make the final decision with your team. 👆 Only one person needs to add the final answer.

Write a note
9. Define your Values (as a team)

This is the final answer. Please make the final decision with your team. 👆 Only one person needs to add the final answer.

Write a note
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Created byNova·Official process
Last edited Apr 19, 2023·9 steps