Marketing guidelines wall
Create a single source of truth for your all marketing materials and graphics.
- Steps
- 5
- Last edited
- Mar 7, 2022
- Created by
- Nova
About this process
Create a single source of truth for your all marketing materials and graphics. Provide a guideline where you highlight correct and incorrect usage of your logo, colors, graphics, product description, etc Duration: 1 to 6 Hours
The process in detail
5 steps- 1
Prepare the board
- 2
What does the company do?
- 3
Logo, typography type and color.
- 4
Background, illustrations and icons.
- 5
Tone of voice, keywords and value proposition.
Read the full text
1. Prepare the board
Our current board includes the following categories: Description, logo, colors, backgrounds and illustrations, icons, tone of voice, words, and value proposition. You can add additional ones or just edit some of the current ones.
2. What does the company do?
Short description (approx 300 words). Your company description needs to intrigue your reader and connects with them by superficial talking about their pains. This will be the description you will provide to partners and use on marketing materials. Provide examples of correct and incorrect usage of words. How should stakeholders talk about your company? For example at Nova, we don't want to be confused with an online board. We are an innovation management software and talking about us as an online whiteboard will be an incorrect description of our product.
3. Logo, typography type and color.
Add your logo and an example of correct and incorrect usage. You can also use our YES or NO stickers to highlight the information that is correct or incorrect.
Add your font type and possible alternatives for those stakeholders that are not able to use yours. (You can add an image to provide more detail as Nova don't provide multiple typography types) Provide a link to your document templates. Provide your color palette with the necessary codes and information. You can also provide an example of correct or incorrect usage of your colors.
https://nova-labs-1.s3.amazonaws.com/pub/i9737hSTu3eMNBitCqbf38E-Screen Shot 2020-04-03 at 12.40.13 PM.png
4. Background, illustrations and icons.
You are on the second board now. Add your color background, images, and illustrations. We recommend adding the correct and incorrect usage of those images as well as some guidelines. For example, Nova's brand has been specially designed to represent certain work culture and creative values. For that reason, all of our backgrounds and illustrations need to represent our values: humanistic, fun, curious, etc Add icons or specific graphics that need to be used to highlight information.
5. Tone of voice, keywords and value proposition.
Be careful at choosing your tone of voice, words, and value proposition. You can add examples and be more specific by providing the correct or incorrect usage of words. For example, our tone of voice is energetic, personal, and optimistic and our goal is to inspire others so certain words are vital for our communication and will be selected over the words and sentences. In our list of words we have: Visionary, open, in-depth discussions, powerful, visualize, reveling, cutting edge, full potential, collective intelligence, neurodiversity, innovation management, ideation, creative disruption, goal-oriented, etc
- Marketing Guidelines Wall
- 3
- 1
- 2
- 3
- COMPANY SALES PITCH OR DESCRIPTION
- B. ILLUSTRATIONS
- A. LOGO
- 4
- A. BACKGROUNDS
- A. TONE OF VOICE
- This is a sticky note.
- Provide a link or a screen shot of your tone of voice on social media, on your website and other documents
- 4
- B. WORDS
- Provide a Link to your logo files
- Provide a Link to your website or to your sales Pitch.
- 2
- 2
- B. TYPOGRAPHY TYPE
- C. COLOR
- 3
- C. ICONS
- 4
- C. VALUE PROPOSITION
- Where and how can you add it to your current font library?
- Where and how can you add it to your current font library?
- Provide a link to all your icons
- Provide a link to all the illustrations, assets, graphics or product photos