Marketing strategy

Create a marketing strategy, explore different channels, and create an action plan.

Steps
7
Last edited
Sep 21, 2023
Created by
Nova

About this process

Create a marketing strategy, explore different channels, define how and when you should use each strategy to persuade your users/potential buyers and create a 90 days action plan.

The process in detail

7 steps
  1. 1

    Marketing Goals.

  2. 2

    Add a list of 3-10 KPIs.

  3. 3

    Identify Obstacles, Challenges, Risks, and Budget

  4. 4

    Goals.

  5. 5

    Describe the strategy.

  6. 6

    Now be more specific.

  7. 7

    Plan Your Next 90 Days.

Read the full text
1. Marketing Goals.

Are you ready to build a marketing plan that leads you to victory? To achieve this, you must strategize, manage, and optimize your digital channels while working toward well-defined objectives and selecting the most effective strategies.

👉Define and discuss your marketing and growth goals for the next 2-3 years.

These goals should be inspiring and serve as a driving force behind your marketing efforts.

3. Identify Obstacles, Challenges, Risks, and Budget

🤑😬🥶

It's essential to recognize and address the potential roadblocks on your path to success. Define obstacles to overcome, limitations, constraints, external forces affecting your strategy, and the budget considerations. Understanding these factors is crucial for crafting a realistic plan.

Include:

•Obstacles to overcome.
•Limitations and constrains.
•External forces affecting your strategy plan.
•Budget and ROI.
4. Goals.

Zoom in on your one-year objectives. What do you aim to achieve within the next 12 months? Be specific about your short-term targets to keep your team aligned and focused.

What do you want to accomplish in one year?

5. Describe the strategy.

“Strategy describes how a company creates a unique and valuable position through a set of differentiating actions.” — Michael Porter’s

Strategy is more than just a plan; it encompasses your vision, partnerships, brand promise, and values. Your strategy should guide your actions and remain unwavering, even if your plan evolves.

🔥Strategy can be divided into strategic thinking and planning. But there is more to strategy than just having a good plan. In fact, the plan can change, but the vision, the partnerships, the brand promise, and the values can't change.

👉Define how you would achieve your goals in the next year by describing how your company creates a unique and valuable position through a set of differentiating actions.

We are providing a few examples. Choose the ones that will help you achieve your goals

6. Now be more specific.

How would each strategy support each phase of the customer journey - from 'Exploration all the way to Advocacy.'

•Exploration: 👀The customer is trying to identify and learn more about their pain. They are exploring options (solutions). Publish and promote your content, allow sharing, and draw people to your content.
•Decision-making: 🤯The customer is trying to evaluate all the options. Be worth finding via clear customer journeys and create content that is relevant and useful. Ideally, this content generates leads.
•Purchase/Agreement: 🤑Capitalize on your marketing strategy and invest in marketing automation - ensure your actions drive conversion.
•Advocacy: Customers are so excited about the product and service that they will ❤️ recommend your solution to other people. Create a customer success strategy, reinforce your strategy with social media, social proof, repeat sales, referral programs, etc.
7. Plan Your Next 90 Days.

Now that you've laid the foundation, define your plan for the next 90 days. What actionable steps can you take in the next 30 to 90 days to propel you toward your goals? Prioritize your actions and start implementing them.

By following these steps, you'll be well on your way to creating a marketing plan that not only helps you win but also sets you up for long-term success.

🤫What can you do in the next 30 to 90 days to achieve your goals. Which actions would you implement first?

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Created byNova·Official process
Last edited Sep 21, 2023·7 steps