Event communication strategy

Pre and post-event communication strategy. (Board view)

Steps
5
Last edited
Oct 19, 2025
Created by
Nova

About this process

Pre and post-event communication strategy.

The process in detail

5 steps
  1. 1

    Event description.

  2. 2

    Email invite.

  3. 3

    Advertising or/and Social Media Posts.

  4. 4

    Post-event: Tasks and activities.

  5. 5

    Post-event: Instructions.

Read the full text
1. Event description.

Include: Event description and type of event. About the organization. People who will lead or facilitate the event. Topics or agenda. When, How and for how long (duration).

Write a note
2. Email invite.

What's the message? What graphics would you include?

Write a note
3. Advertising or/and Social Media Posts.

Headline. Description. Primary text, etc. Open the board and prepare all your ads and social media posts.

Work on the whiteboardSocial media - Event preparation
4. Post-event: Tasks and activities.

What are you doing once the event is done? Are you sending an email, creating a social media post, or creating a Facebook album?

Choose one or more
  • Post-event email.
  • Post-event survey.
  • Networking event after the event.
  • Get active on your blog or vlog for stronger post-event engagement.
  • Social media contest to fuel post-event engagement.
  • Thank you email to your attendees.
  • Create a facebook album and all our event pictures.
5. Post-event: Instructions.

If you have a post-event strategy provide your documents and resources here. What should I include? Social media or email copy (text) Graphics and photos Date and time Mentions, etc

Write a note
Social media - Event preparation
  • POST-EVENT Are you sending an email? Are creating a Facebook album. Define activities and provide the resources.
  • EVENT DESCRIPTION Description, agenda, etc
  • EMAIL INVITE Message, graphics, etc
  • Start typing here
  • Start typing here
  • Start typing here
  • Checklist & To-do
  • ADVERTISING OR SOCIAL MEDIA POSTS Headline, audience text, image, etc
  • Set goal and outcome Decide on the event type/theme Define target audience
  • Set date Define budget Source space or venue
  • What? What? What?
  • To-do: Tasks
  • Important
  • Nice-to-have
  • Start typing here
  • Start typing here
  • Start typing here
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Created byNova·Official process
Last edited Oct 19, 2025·5 steps