F.C.T.B.S. Positioning Deck
Simple framework that engaged with your target audience about your company/brand and what it stands for. Ideal for an elevator or sales pitch.
- Steps
- 5
- Last edited
- Mar 2, 2021
- Created by
- Nova
About this process
A simple framework that helps engage with your target audience by explaining "for who", "what", "why" and "how" your company/brand is important and what it stands for. Ideal for developing your sales page, elevator pitch, or position your brand. You can share this session with your stakeholders, investors, or with your team. Tip: Use the locker to lock all your objects inside the board and make sure your session guests can't move things around easily.
The process in detail
5 steps- 1
For ...
- 2
Your Company/Brand
- 3
That...
- 4
Because...
- 5
So that...
Read the full text
1. For ...
Provide information about your audience and their unmet need.
2. Your Company/Brand
The frame of reference.
3. That...
Single point of difference/promise or competitive advantage.
4. Because...
Reason to believe.
5. So that...
End benefit.
- Audience
- Advantage
- Benefit
- So that...
- That...
- For...
- Start typing here...
- Start typing here...
- Start typing here...
- Company/brand
- Why is this important and relevant now?
- Because...
- Company
- Start typing here...
- Start typing here...