7Ps Marketing Mix Strategy Board

Develop your marketing strategy following the 7P Marketing mix strategy - using a whiteboard.

Steps
8
Last edited
Sep 26, 2026
Created by
Nova

About this process

Inspired by the marketing mix framework, which was developed by the famous marketing professor Jerome McCarthy we have developed a template to discuss and develop a marketing strategy. Duration: 1 day to 2 weeks

The process in detail

8 steps
  1. 1

    What's your objective?

  2. 2

    Product: How is your product satisfying your customers' needs?

  3. 3

    Promotion: How do you increase your sales or your brand awareness?

  4. 4

    Price: What's the amount of money your customer or user is willing to pay for your solution?

  5. 5

    Place: Where do you sell your product or service?

  6. 6

    People: Who is your target market? How can your team help you develop a good solution and keep up with the competition?

  7. 7

    Process: How do you execute your idea or solution?

  8. 8

    Physical evidence: What elements will help you position your brand and target the right kind of customers or users?

Read the full text
1. What's your objective?

Watch this video before you start. 👀💥

A business strategy can have different goals as each organization measures success differently.

Here are a few examples:

•I want to grow the number of time a customer returns and purchase my solution
•I want to increase the number of sales.
•I want to lead the industry
•I want to be recognized as an ethical company

Try to be specific:

•I want to increase the number of sales by 10% by June.
•Discuss your objective during the meeting or add the objective inside the " Session Goals and Instructions "

👉 Discuss and define your growth strategy.

📡Tip: A growth strategy is an action plan that will help you get a higher market share and grow your organization. This strategy can be short-term or long-term.

If you are not familiar with the options, check out our card deck "growth strategy"

Write a note
2. Product: How is your product satisfying your customers' needs?

Discuss and add your strategy to the board.

These questions will guide the discussion:

•What does a user expect from your product or solution?
•Why would they use your product?
•What is the purpose of your product or solution?
•What needs are you satisfying?
•How is your product different?
•In what fields and for what purposes will buyers use our product?
•What does it look like? Is the design user friendly and attractive? Is your website and marketing up-to-date? Are you following current design trends?
•Do all parameters (size, colors) perfectly match?
•What's your branding strategy?
•Are you missing features?
•Do you have any features that customers do not need but which can increase the price of the product?

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the product strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
3. Promotion: How do you increase your sales or your brand awareness?

Channels: Advertising, Internet marketing, TV or Radio advertising, etc Discuss and add your strategy to the board.

These questions will guide the discussion:

•How will potential customers and users receive your message?
•When is your customer looking or listening to that type of media? What is the best time for your promotion?
•What social networks are you using and what's the strategy and purpose behind each of them?
•How is your competition promoting their solution?
•Develop a promotion strategy combining a few promotion techniques and channels, keeping in mind your budget and target market.

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the promotion strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
4. Price: What's the amount of money your customer or user is willing to pay for your solution?

Discuss and add your strategy to the board.

These questions will guide the discussion:

•How much did I spend to develop the product? How much is my user/customer willing to pay?
•Would I need to change the price of a particular region?
•Will a price reduction help attract more clients?
•Is the current price competitive?
•What's the price structure?

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the price strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
5. Place: Where do you sell your product or service?

Discuss and add your strategy to the board.

These questions will guide the discussion:

•Where are you going to offer the product?
•Do you have an online store? What type of store or product display better represents your product or solution?
•What distribution channels do you currently have?
•Is your distribution channel the same one as your competitors?
•Do you attend trade fairs, visit an online site, or use any type of salesforce?

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the "place" strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
6. People: Who is your target market? How can your team help you develop a good solution and keep up with the competition?

Discuss and add your strategy to the board.

These questions will guide the discussion:

Target Audience:

•Who are they? What the size of your audience?

Employees:

•How are they going to stay relevant and up-to-date?
•Who can provide information and share their knowledge with your team? Who are the best specialists?

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the "people and skills" strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
7. Process: How do you execute your idea or solution?

Discuss and add your strategy to the board.

These questions will guide the discussion:

•How can you minimize costs and increase profits?
•How is your team managing the ideation process?
•What measures do you have in place to improve efficiency?
•How do you manage your project and keep your team motivated?

Explore payment, distribution, ideation, sales, and other processes, and develop your strategy.

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the "process" strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
8. Physical evidence: What elements will help you position your brand and target the right kind of customers or users?

Physical evidence is all of the things that will help you become a well-known company, or help users to identify you. Think about things like comfort, usability, design, interface, etc

What elements will help you position your brand and target the right kind of customers or users?

The objective is not to answer all these questions, but to use them to guide your thinking, define the main question, and set the "physical evidence" strategy. Add one or two notes for this step, and keep it short.

Work on the whiteboardStrategy
Strategy
  • Growth Strategy
  • Review the strategies below, gather more details online, and identify which can support your growth and help achieve your objectives. Highlight the ones you could prioritize within the next 12 to 15 months. Learn about all options and terms here https://www.investopedia.com/financial-term-dictionary-4769738
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Capabilities
Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Sep 26, 2026·8 steps