Brand Guidelines Wall

What does the company do? Keep it short.

Describe your service and products and include a positioning statement - how are you different from your competitors?

What is your competitive advantage? And how does the customer perceive it?

Why do you exist?

Include a link to all your logo documentation. Include the illustration file and the logo for white and black backgrounds, if applicable.

What styles do you use for the following areas: What font style and size do you use for titles? How do you highlight text? Do you use bold? Do you use a different color? What background colors do you use? What type of illustrations do you recommend? Can you provide a package? Add as much information as you think would be necessary and will reduce the number of mistakes and design reviews.

Use this board to discuss and evaluate your color, design, illustration, and product usability before defining it in the next steps.

Be specific. Email campaigns, Facebook, Instagram, etc

Casual, Confident, Neutral, Joyful, Optimistic, Friendly, Urgent, Analytical etc.

Create a list of words that are vital for your communication strategy. For example, at Nova, we tend to use the following words: Creative, visionary, alternatives, innovative, open, communicative, visual, original, testing, revolutionary, friendly, reveling, impactful, successful, development, launching, team, disrupting, explorers, visualize, feel, possible, opportunity, challenges, investigate, accelerate, different, playful, fun, discussion, open conversation, technology-oriented, future, flexible, experiential, competitive edge, to uncover, dynamic, in-depth discussion, engaging, connecting, synchronicity, new thinking, powerful, customer’s desires, insights, full potential.