PIG PINN Flow

Start the session by clearly presenting the problem or discussion topic. In other words, define what you would like to brainstorm about. Mention any constraints or considerations that need to be kept in mind, such as "within this budget" or "within this timeline." The reality is that creativity thrives under constraints.

Once the topic or challenge has been presented, invite participants to add their ideas to the board, using one sticky note per idea. Encourage them to keep their contributions brief; they can elaborate on the details later. Start the brainstorming session by giving everyone 5 to 10 minutes to think about and write down their ideas.

🤯😌Encourage Wild Ideas

Emphasize that there are no bad ideas. The more unconventional, the better. Creativity thrives when participants feel free to think outside the box.

👀👄 Defer Judgment

Hold back any criticism or negative feedback. Judgment stifles the creative flow, so keep it constructive and focus on building ideas.

💫Build on Ideas

Use “yes, and…” instead of “yes, but…” to expand on others’ ideas. Collaboration can take an initial thought to new, unexpected heights.

👻Stay Focused on the Topic

Keep discussions relevant and centered around the main goal to maintain productivity. Use a timer or a facilitator to guide the session back on track if necessary.

👇👇👇 Encourage Quantity Over Quality (at least initially)

The objective is to generate as many ideas as possible. High quantity often leads to high quality as you dig deeper into creative possibilities.

👨‍🚀🧑‍🎤🧑‍⚕‍One Conversation at a Time: Avoid side discussions and interruptions. Giving each idea the spotlight ensures everyone feels heard and valued.

🧠Embrace Diversity of Thought

Welcome participants with different perspectives and backgrounds. This variety can lead to more innovative and well-rounded solutions.

⏲Set Time Limits

Assign a specific amount of time for brainstorming sessions to keep the energy up and maintain a sense of urgency.

🎙Capture Every Idea

Write down every idea shared during the session. Even if it seems insignificant, it could spark further ideas or be developed later.

These rules help create a productive environment where participants feel encouraged to contribute and collaborate.

Discuss some of the ideas and start evaluating how to group them. Identify if any ideas are related or similar and classify them into groups (e.g., Group 1, Group 2, Group 3).

Create groups to categorize common themes among the ideas and assign a title to each group. Once you have all the key groups of ideas, select the best ideas from each group. Ask the team to vote for their top priority.

Move forward by asking the team to collaborate on improving that idea and consider how they, individually or as a group, can contribute to making it better. Use questions to prompt better ideas, such as:

Discuss these prompts and take notes when important ideas arise. Conclude the session by defining the next steps. Decide if more brainstorming is needed, and if so, outline the purpose. Identify what remains unsolved. If the idea is more or less defined, determine what needs to be evaluated or tested and outline the next steps, specifying who is responsible for each task.