Product strategy canvas
Define your vision and growth strategy.
- Steps
- 5
- Last edited
- Apr 12, 2022
- Created by
- Nova
About this process
Define your vision, your promise, your value proposition and your growth strategy using this product strategy canvas.
The process in detail
5 steps- 1
Our promise.
- 2
Product vision.
- 3
Value proposition and secret sauce.
- 4
Product Growth.
- 5
Next steps.
Read the full text
1. Our promise.
Think of your product or service as a promise to your users or potential users. Your product or services is helping them accomplish a goal or avoid some pain. Features are temporary ways to keep those promises because those will need to change as technology and needs change, but your promise and company's mission offers a long-term commitment to your users.
What promises are you making to each "persona" type?
" Our product makes [ promises ] to customers who are [user/customer type] "
Add one promise per sticky note.
2. Product vision.
This is the big and futuristic goal for where the compeny is heading. (Long-term)
Usually this is the framework: In [XX years] [company name/product name] will be [vision statement]
3. Value proposition and secret sauce.
Here is the framework your can follow.
Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and [increasing/improving/ enabling...] ...(customer gain). Compared to [competitor], we are [product differentiation]. When it comes to our ability to [ job-to-be-done/promise]. We must ...
4. Product Growth.
To sustainably keep these promises and scale, what do you need to do in the following areas? Acquisition, Retention, Expansion, Cost structure, Partnerships, Marketing and Channels.
5. Next steps.
What do you need to do in order to reach your vision? What's the first goal you need to tackle on your way to your vision?
- 01. Promise " Our product makes [ promises ] to customers who are [user/customer type] "
- 03. Value proposition and secret sauce
- VALUE PROPOSITION Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and [increasing/improving/ enabling...] ...(customer gain).
- 04. Product growth
- SECRET SAUCE Compared to [competitor], we are [differentiator]. When it comes to our ability to [...]. We must ...
- ACQUISITION
- RETENTION
- EXPANSION
- CHANNELS
- COST STRUCTURE
- USER PERSONA
- Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and ...
- Promise...
- 3-5 years
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- USER PERSONA
- Promise...
- 1 year
- USER PERSONA
- Promise...
- 90 days
- In order to reach our 1 year goals we first need to...
- In order to reach our 1 year goals we first need to...
- In order to reach our 1 year goals we first need to...
- In order to reach our 1 year goals we first need to...
- In order to reach our 1 year goals we first need to...
- 02. Product vision In [XX years] [company name/product name] will be [vision statement]
- 07. Success metrics (optional)
- 90 days - results
- NOW
- 90 days - Goal
- NOW Adoption
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- Engagement
- USER PERSONA
- Customer happiness
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- Usability
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- Retention
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- Metric
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- Metric
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- Metric