Golden Circle

Evaluate why customers choose your products or solution.

Steps
4
Last edited
Jul 30, 2026
Created by
Nova

About this process

A quick way to develop your customer approach by answering 3 questions. Created by Simon Sinek. Duration: 1 to 3h

The process in detail

4 steps
  1. 1

    Watch this video.

  2. 2

    Why?

  3. 3

    How?

  4. 4

    What do you do?

Read the full text
1. Watch this video.

This tool was created by Simon Sinek. Watch this video or read his book "Start with why".

2. Why?

Why do you do what you do? What is the purpose of your solution or organization?

Work on the whiteboardGolden circle
3. How?

How do you do what you do? (Explain your process)

4. What do you do?

What is the result of your actions?

Golden circle
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Capabilities
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Created byNova·Official process
Last edited Jul 30, 2026·4 steps