Personas (with Card Decks)
Create a persona using a card deck. A flexible tool to create a one or more user persona.
- Steps
- 4
- Last edited
- Mar 8, 2022
- Created by
- Nova
About this process
This method is ideal to understand user needs on a deep level. You will create a useful persona that will help you to develop products and solutions tailored to a specific audience. This tool is recommended when you need a flexible board to create your persona. Our "Create your Persona" and "Personas" card deck will help you create a flexible board and or evaluate different user personas in one single whiteboard using different sticky notes.
The process in detail
4 steps- 1
Conduct Research: Find information about your customer
- 2
Create your "Persona"
- 3
Evaluate & finalize your "Persona"
- 4
Discuss completed board and compile important points
Read the full text
1. Conduct Research: Find information about your customer
Start by finding information online (the easiest way to gather data quickly). Write down a number of places where your customers may hang out online, and make sure your team searches for recent data. Excellent places to search are online forums, Facebook groups, comments sections of popular blog posts, Google reviews, and Amazon reviews. These pages are often excellent places to observe the way your customers really feel. Place special emphasis on posts where customers define their fears, needs, habits, and personal dreams. Post important findings in the step note here in point form, with references.
2. Create your "Persona"
Use our Persona Card deck to define your user persona.
3. Evaluate & finalize your "Persona"
You will know when you have enough information when you feel like you know about this person and their beliefs, passions, aspirations, fears, hobbies, etc. Please continue finding information until you feel like the personality of your persona is fully-formed and could be real. Write down a real name for this Persona or use the most common name that comes up in your customer files. This will help your team to empathize with the customer as if they were a real person. You may also choose to have more in-depth interviews to flesh out your Persona and to choose a stock photo for your Persona.
4. Discuss completed board and compile important points
By now the board should be complete. You and your team should know how your customer looks, what they say, what they think, how they feel. If the picture is not yet clear, go back to step 2 or 3 and add more details to complete the board. TO-DO: In this step, discuss the completed board with all participants and highlight important points.
- This is a sticky note!