Social media ads

Plan, design and manage your social media ads using a whiteboard.

Steps
5
Last edited
Sep 29, 2026
Created by
Nova

About this process

Plan, design and manage your social media ads using a whiteboard. Brainstorm with your team. Share your ideas with your client. Finalize the strategy. Manage and track success.

The process in detail

5 steps
  1. 1

    Option A.

  2. 2

    Option B.

  3. 3

    Option C.

  4. 4

    Final design.

  5. 5

    Measure and manage your ads.

Read the full text
1. Option A.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Robert Cialdini.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy punchy and readable for social feeds (under 120 words).
•Formula to Follow: Social Proof + Authority Contrast + Micro-Friction Action
1.Hook: Open with a pattern-interrupting observation about how top-performing teams work.
2.Contrast & Authority: Contrast the old, broken status quo with data-backed, behavioral truth.
3.Social Proof: Anchor the promise in proven metrics (e.g., 8x shipping speed, 60% meeting reduction).
4.Low-Friction Call-to-Action (CTA): Invite them to see how it works without a heavy hard sell.

Hook Formulas to Enforce:

•'The subtle reason the most effective teams aren't doing X anymore...'
•'Why [Target Persona] are switching from [Old Way] to [New Way]...'"
2. Option B.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Sabri Suby.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy aggressive, punchy, and short-form (under 100 words).
•Formula to Follow: The Godfather Strategy (PVP: Pain, Agitation, Solution)
1.Hook: Start with a brutal, visceral pain point that grabs attention in the first 3 seconds of scrolling.
2.Agitation: Expose the hidden cost of staying stuck in the status quo (wasted hours, messy approvals, stalled goals).
3.The Pivot: Introduce the mechanism that eliminates this exact bottleneck.
4.Urgent CTA: Call them to take action immediately before competitors do.

Hook Formulas to Enforce:

•'Stop letting [Core Bottleneck] kill your team's velocity...'
•'If your team is still doing [Common Mistake], you're losing money every day...'"
3. Option C.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Alex Hormozi.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy direct, raw, and logical (under 90 words, zero fluff or corporate jargon).
•Formula to Follow: The $100M Ad Offer (Outcome ÷ Effort & Time)
1.Hook: State the exact high-value outcome the target audience wants, zero fluff.
2.Value Equation: Explain how to get that outcome while reducing time, effort, and friction to near zero.
3.Mechanism: Show why it works (coordinating human decisions with autonomous AI execution).
4.No-Brainer CTA: Offer a frictionless next step (e.g., watch a 2-minute demo or test it free).

Hook Formulas to Enforce:

•'How to get [Dream Outcome] without [Biggest Pain/Effort]...'
•'Here’s the fastest way to [Key Benefit] in 2026...'"
4. Final design.
•Go over all the feedback and ideas and finalize the design and the copy.
•Add the final design and copy here and keep the board organized.
5. Measure and manage your ads.

Keep track of the results. You can add additional options to the board or add sticky notes.

How to keep track of results?

•Once the campaign is done, go to the ads management page and add key results here.
•Add an arrow to easily visualize if the results were higher or lower than expected.

Add conclusion and next steps inside the conclusions section.

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Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Sep 29, 2026·5 steps