Wildly Important Goal (WIG)
Clarify the most important outcome we want to achieve, list the key lead measures and action, ...
- Steps
- 6
- Last edited
- Jul 24, 2025
- Created by
- Nova
About this process
Clarify the most important outcome we want to achieve, list the key lead measures and action, uncover risks and blockers and define your scorecard
The process in detail
6 steps- 1
Define the WIG 🎯: What’s Our Wildly Important Goal (WIG)?
- 2
Identify Lead Measures 📊
- 3
Highlight Blockers: 🧨 What Might Derail Us?
- 4
Team Commitments 🤝: How often would you meet, and track progress?
- 5
Scoreboard Setup: 🧮 How Will We Track Progress?
- 6
👉 Who will update the scorecard or dashboard, and how often? When should they communicate results or delays, and should these communications be company-wide or limited to specific people?
Read the full text
1. Define the WIG 🎯: What’s Our Wildly Important Goal (WIG)?
Let’s clarify the most important outcome we want to achieve in the next 90 days.
👉 Use this format: “From X to Y by Z”
📌 This should be specific, measurable, and time-bound.
Examples: “Grow our weekly leads from 20 to 60 by October 30”
2. Identify Lead Measures 📊
WIGs lag behind action. Let’s list the key lead measures — the high-impact actions we can control that drive progress.
👉 What are the 1–2 activities we must do consistently to achieve the WIG?
📌 Example: “Follow up with 10 leads per week,” “Publish 2 blog posts weekly”
3. Highlight Blockers: 🧨 What Might Derail Us?
Mark red any blocker that feels like a major issue using this emoji 🔴
4. Team Commitments 🤝: How often would you meet, and track progress?
Commit to one specific actions and commitments and plan you agenda following these commitments.
5. Scoreboard Setup: 🧮 How Will We Track Progress?
Scoreboard Setup: 🧮 How Will We Track Progress?
Let’s agree on how we’ll track both lead measures and the WIG.
👉 What dashboard, sheet, or space will we use?
👉 Who will update it, and how often?
Share here the link to that dahsboard or document.