Creative Brief
Define all the aspects of a creative piece of work and invite your creative team to submit their ideas.
- Steps
- 3
- Last edited
- Mar 11, 2021
- Created by
- Nova
About this process
The foundation of any advertising or marketing campaign (also includes visual design, copy, advertising, web sites, etc). A creative brief (or creative briefing) is a document produced by the requester with the goal of establishing the defining aspects of a creative piece of work. The goal of this session is to create a creative brief and provide a space where creatives can submit their ideas. Define all the aspects of a creative brief. Guide the creative team and provide a list of deliverables. Duration: 45 min to 2 hours
The process in detail
3 steps- 1
Prepare: Session goals and Instructions.
- 2
Invite your a creative community to the session.
- 3
Share your idea with us!
Read the full text
1. Prepare: Session goals and Instructions.
1. Provide a Synopsis. For example: Drive awareness to Nutella & Go! with fun taglines and concepts to bring those taglines to life in multimedia campaigns - Nutella creative brief, Tongl. 2. Provide information about the objective of the project. 3. Define Success. 4. Provide information about the style, tone of voice, etc. For example: TONE: Playful, joyful, outgoing, open-minded 5. Provide information about the Audience and Exposure. Example: 1) EXPOSURE: A) Digital platforms, social media, radio/podcast ads, broadcast B)Twitter copy, banner ads, digital video, social media posts, broadcast TVCs 2) TARGET AUDIENCE: Millennials, especially with young children. 6. Provide background information (situation). 7. Other mandatory requirements.
3. Share your idea with us!
Share a link to your idea, video, graphics, sketched, etc with us here by adding a link to a folder or document.