Resemble Pyramid
To evaluate your competitive advantage and determine the uniqueness of your product or solution.
- Steps
- 6
- Last edited
- Mar 9, 2022
- Created by
- Nova
About this process
The resemble Pyramid helps teams determine the uniqueness of their product/solution. This board is a great tool to help the team assess and discuss how easily your resources, tangible or intangible, can be imitated. Duration: 1 hour Created by: Ro Fernandez
The process in detail
6 steps- 1
Define your business or solution.
- 2
How is your solution different?
- 3
Who is your product/solution for? Why do they need your product/solution?
- 4
How is your solution going to help your customer/stakeholder reach their goal?
- 5
Start by listing your features and unique services.
- 6
Evaluate and determine the uniqueness of your product/solution by evaluating all your features/services.
Read the full text
1. Define your business or solution.
What do you do? What services or products do you provide?
2. How is your solution different?
Define what differentiates your solution/ product from your competition. Why would a customer buy your solution/product instead of your competition?
3. Who is your product/solution for? Why do they need your product/solution?
Be Specific. Define your customer (Age, Status, Location, Sex, Income, Education, Behaviour, etc) Why and When do they need your solution? For how long? How often? What solutions are they currently using? How do they talk about their "pain"?
4. How is your solution going to help your customer/stakeholder reach their goal?
5. Start by listing your features and unique services.
Open the board and create a list with all your key services and features that make your organization or idea the preferred alternative to the customer/stakeholder.
6. Evaluate and determine the uniqueness of your product/solution by evaluating all your features/services.
Discuss the uniqueness of your product or service and define your competitive advantage. Evaluate how easily your resources can be imitated: Tangible:** financial, physical, or technological Organizational/intangible:** human, innovation, creativity, or reputation Compare the results with your competition by placing each sticky note inside the pyramid: 1) Easy to imitate 2) Can be imitated at a cost 3) Difficult (brand, customer loyalty, culture, work environment, etc) 4) Can't be imitated (patents and physical assets). Explore new ideas and opportunities.
- LIST OR FEATURES/ IDEAS
- Type 1 (Tangible)
- Type 2 (Intangible)
- This is a stiky-note!
- This is a stiky-note!
- This is a stiky-note!
- This is a stiky-note!
- This is a stiky-note!
- This is a stiky-note!
- This is a stiky-note!