Product vision

Think of your product as a promise to your users and define your vision and growth strategy.

Steps
6
Last edited
Apr 11, 2022
Created by
Nova

About this process

Think of your product or service as a promise to your users or potential users. Your product or services is helping them accomplish a goal or avoid some pain. Features are temporary ways to keep those promises because those will need to change as technology and needs change, but your promise and company's mission offers a long-term commitment to your users. Define your vision, your promise, your value proposition and your growth strategy.

The process in detail

6 steps
  1. 1

    Frame the problem.

  2. 2

    Our promise.

  3. 3

    Product vision.

  4. 4

    Value proposition and secret sauce.

  5. 5

    Product Growth.

  6. 6

    Next steps.

Read the full text
1. Frame the problem.

What problem are we trying to solve? Why is this important? Why us?

Write a note
2. Our promise.

Think of your product or service as a promise to your users or potential users. Your product or services is helping them accomplish a goal or avoid some pain. Features are temporary ways to keep those promises because those will need to change as technology and needs change, but your promise and company's mission offers a long-term commitment to your users.

What promises are you making to each "persona" type?

" Our product makes [ promises ] to customers who are [user/customer type] "

Add one promise per sticky note.

Add sticky notes
3. Product vision.

This is the big and futuristic goal for where the compeny is heading. (Long-term)

Usually this is the framework: In [XX years] [company name/product name] will be [vision statement]

Write a note
4. Value proposition and secret sauce.

Here is the framework your can follow.

Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and [increasing/improving/ enabling...] ...(customer gain). Compared to [competitor], we are [product differentiation]. When it comes to our ability to [ job-to-be-done/promise]. We must ...

Work on the whiteboardProduct strategy
5. Product Growth.

To sustainably keep these promises and scale, what do you need to do in the following areas? Acquisition, Retention, Expansion, Cost structure, Partnerships, Marketing and Channels.

Work on the whiteboardProduct strategy
6. Next steps.

What do you need to do in order to reach your vision? What's the first goal you need to tackle on your way to your vision?

Work on the whiteboardProduct strategy
Product strategy
  • 04. Value proposition and secret sauce
  • VALUE PROPOSITION Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and [increasing/improving/ enabling...] ...(customer gain).
  • 05. Product growth
  • SECRET SAUCE Compared to [competitor], we are [differentiator]. When it comes to our ability to [...]. We must ...
  • ACQUISITION
  • RETENTION
  • EXPANSION
  • CHANNELS
  • COST STRUCTURE
  • Our [product] helps [customer/user] who wants to [job-to-be-done] by [reducing, avoiding, ...(customer pain)] and ...
  • 3-5 years
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  • 1 year
  • 90 days
  • In order to reach our 1 year goals we first need to...
  • In order to reach our 1 year goals we first need to...
  • In order to reach our 1 year goals we first need to...
  • In order to reach our 1 year goals we first need to...
  • In order to reach our 1 year goals we first need to...
  • 07. Success metrics (optional)
  • 90 days - results
  • NOW
  • 90 days - Goal
  • NOW Adoption
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  • Engagement
  • Customer happiness
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  • Usability
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  • Retention
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  • Metric
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Created byNova·Official process
Last edited Apr 11, 2022·6 steps