Sales process mapping

Use the sticky notes and the drawing pen to betters describe the process. Make sure you contact or evaluate your customers/users to define their experience, emotions, frustrations, etc. If you're contacting your customers/users, follow these tips: Capture their reflections on sticky notes. Include only one issue, insight, or idea per sticky note. Capture what is positive about the experience using blue sticky notes. Describe challenging aspects using orange sticky notes. Highlight opportunities to make the experience better using yellow sticky notes. Use their language style.

Quickly check your website and include results and key behaviors.

How will you move the buyer along his or her journey faster and more efficiently? Highlight all the blockers by changing the sticky note's color and using the 5Why tool to understand the root cause of the problem. Take some time evaluating possible changes and test those changes to track efficiency and keep iterating to find the optimal sales process.