Segmentation 5x

👩‍🎨👩‍🔬👨‍🌾 Define your market.

Focusing on your top 3 or 4 markets (6 max), define their key characteristics.

🧛Define your anti-buyer.

An "antibuyer" is a user who appears to fit within a target segment based on key characteristics but has a critical reason or factor that prevents them from purchasing your product or service. Identifying antibuyers is essential for refining your market targeting and crafting a sales strategy focused on the right customers. By understanding what turns these potential customers away, you can avoid misallocating resources and ensure your efforts are directed toward clients who are a true fit for your offering.

Who would be the early adopter and why?

Early adopter: An early adopter is an individual or business that will use a new product or solution. This user usually is excited about the product or solution and helps companies grow by providing feedback.

Open the board and think about your buyer and anti-buyer.

How would you use this information to better target your buyer? How would you use this infomation to find them? What channels will you use?

💫What characteristics make someone a potential buyer? This will be your sales qualification framework that filters leads based on your ideal customer profile (ICP)

What additional information do you need about each segment? What are you assuming, and what should be tested?

Answer the following questions. Ask yourself how you know the answer, and estimate how accurate your answer actually is.