Sales Pitch

Create a short sales pitch that affirms that your product/solution can help your customer

Steps
9
Last edited
Mar 9, 2022
Created by
Nova

About this process

Create a short sales pitch that affirms that your product can help your customer. This tool is for sales and account managers.

The process in detail

9 steps
  1. 1

    Define your customer current state and ideal state

  2. 2

    What is required for them to be successful? What capabilities or skills are they missing?

  3. 3

    What problem are you solving? How are you solving it?

  4. 4

    Describe your solution

  5. 5

    What metrics would be impacted by the solution?

  6. 6

    How can you show results?

  7. 7

    Your sales pitch

  8. 8

    Prepare the board with your communication channels

  9. 9

    A sales pitch for every channel

Read the full text
1. Define your customer current state and ideal state

In this step, with your team, define how the user and the buyer feel without your solution and how they would feel once they have your solution. Note: Define your customer and their needs before you start working on this session.

Write a note
2. What is required for them to be successful? What capabilities or skills are they missing?

What prevents them from doing their jobs?

Write a note
3. What problem are you solving? How are you solving it?

Describe in detail what problem are you solving with your solution or idea.

Write a note
4. Describe your solution

How is your solution solving their problem? How is your solution different from the competition? How easy can they adopt your solution?

Write a note
5. What metrics would be impacted by the solution?

Examples: increase speed, increase revenue, reduce cost, reduce risk, etc

Write a note
6. How can you show results?

Case Studies Awards Customer Reviews How-to-Videos Create a list or share a link to your resources.

Write a note
7. Your sales pitch

The Sales pitch should be easy to memorize so that you can repeat it by heart at a moment’s notice. Your sales pitch will include: Success:** Your customer's desired outcome. Barriers and Needs:** The type of capabilities and skills they will need. The impact in their lives if they achieve that outcome. (How would they measure success? What metrics will be impacted by your solution?)** How you can help them?** How are you different from your competition?** Show proof.** The result will be something like: You want to achieve the following [OUTCOME]...which requires [X and X capabilities/skills] and impact the [ X, X, and X metrics]. Here is how [COMPANY NAME] do it. We...[competitive advantage] for more info, you can check our [Case Study, Video,...] or contact us. This recipe help connects with your customer and has a mutual understanding of what they need and what your offer is. It shows that you understand their needs and their pains and affirms that your product can help them.

Write a note
8. Prepare the board with your communication channels

Now add this basic sales pitch to the board with how it should be formatted for different channels.

Work on the whiteboardSales Pitch
9. A sales pitch for every channel

Create a custom sales pitch for each communication channel, on the board. Email Phone Calls Letters Events/Networking Linkedin

Work on the whiteboardSales Pitch
Sales Pitch
  • Phone Call
  • Email
  • Intro
  • Action
  • Intro
  • Action
  • Who are you? Why you? Intriguing question
  • Next steps.
  • Who are you? Why you? Intriguing question
  • Next steps.
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Sales Pitch
  • Sales Pitch
  • Success: Your customer's desired outcome. Barriers and Needs: The type of capabilities and skills they will need. The impact on their lives if they achieve that outcome. (How would they measure success? What metrics will be impacted by your solution?) How you can help them How are you different from your competition Show proof.
  • Success: Your customer's desired outcome. Barriers and Needs: The type of capabilities and skills they will need. The impact on their lives if they achieve that outcome. (How would they measure success? What metrics will be impacted by your solution?) How you can help them How are you different from your competition Show proof.
  • Follow up
  • Follow up
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Channel name
  • Linkedin
  • Intro
  • Intro
  • Action
  • Action
  • Who are you? Why you? Intriguing question
  • Who are you? Why you? Intriguing question
  • Next steps.
  • Next steps.
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Sales Pitch
  • Sales Pitch
  • Success: Your customer's desired outcome. Barriers and needs: The type of capabilities and skills they will need. The impact on their lives if they achieve that outcome. (How would they measure success? What metrics will be impacted by your solution?) How you can help them How are you different from your competition Show proof.
  • Success: Your customer's desired outcome. Barriers and needs: The type of capabilities and skills they will need. The impact on their lives if they achieve that outcome. (How would they measure success? What metrics will be impacted by your solution?) How you can help them How are you different from your competition Show proof.
  • Follow up
  • Follow up
  • Start typing here...
  • Start typing here...
  • Start typing here...
  • Start typing here...
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Capabilities
Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Mar 9, 2022·9 steps