Catchphrases

Come up with a catchphrase, headline or slogan by brainstorming following our matrix and defining...

Steps
3
Last edited
Mar 2, 2022
Created by
Nova

About this process

Brainstorming tool customized for marketers and creatives. Come up with a catchphrase, headline, or slogan by brainstorming, following our matrix, and defining your objective.

The process in detail

3 steps
  1. 1

    I'm looking for a phrase that...

  2. 2

    Trending keywords

  3. 3

    Brainstorming.

Read the full text
1. I'm looking for a phrase that...
Choose one
  • Trial: Convinces the customers to buy (or start using) the new product introduced in the market.
  • Continuity: Keep existing customers by presenting new content, updates, and features through advertisements or messaging.
  • Brand switch: Attracts customers of competitors.
  • Switching back: Brings previous customers back, who switched to their competitors.
2. Trending keywords

Find out what people are searching for online and the questions people frequently ask Google. Use tools like SEMRUSH.

Write a note
3. Brainstorming.
Work on the whiteboardBrainstorming
Brainstorming
  • This is a sticky note.
  • This is a sticky note.
  • This is a sticky note.
  • Emotional & Inspiring
  • USP
  • The Unique Value Proposition highlights something unique about your product or brand that others do not offer. What is the differentiated factor that sets your organization apart?
  • Make your target audience feel an emotional connection to the product or brand.
  • This is a sticky note.
  • This is a sticky note.
  • This is a sticky note.
  • Broad audience
  • Target audience
  • Pre-emptive
  • Generic
  • This means that you are choosing to be the first to make a claim about your product or service. This claim may also be true for your competition, but you are the first to tell your target audience about it.
  • When an ad is using a generic strategy, it is focusing on selling the category rather than the specific brand.
  • Ideas
  • Currently using or already tested
Use this process
Capabilities
Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Mar 2, 2022·3 steps