Initiative Capitalization Roadmap
A high-level view of all active product initiatives, tracking CEO/CFO approval statuses, CapEx...
- Sessions
- 6
- Steps
- 19
- Last edited
- Aug 9, 2026
- Created by
- Nova
About this process
Capital Allocation & CAR/CER Roadmap. A high-level view of all active product initiatives, tracking CEO/CFO approval statuses, budget requests, and CapEx vs. OpEx classification for quarterly financial alignment.
The process in detail
6 sessions · 19 stepsProduct cycle - the process
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- Phase 3: Launch
- Phase 4: Improvements, Innovation & Growth
- Phase 1: Framing
- Phase 2: Research & Ideation
- Product cycle - our process
- To avoid uncertainty and poor engagement we need to make the process seamless, easy, efficient and repeatable. We also need some clear team values and team rituals for whenever teams need to make decisions.
- Define your process and create a new project template.
- Market analysis
- Market analysis
- Product Vision & Strategy
- Competitive analysis
- Competitive analysis
- Technology, Trends and Requests
- Technology, Trends and Requests
- Product research
- Roadmap - short and long term
- Success criteria
- Milestone: deliverables, updates and must-have/must avoid list
- Design analysis
- Support
- Analysis
- Data analysis
- Plan growth strategy
- Product cycle
- Potential improvements plan
- Retro
- Analytics & KPIs: current and new targets
- Framing (Problem/initiative framing)
- Breakdown of epics into detailed stories
- Innovation strategy & Product roadmap update
- Epic
- Scope for any upcoming milestones (with deadlines)
- Update product roadmap
- Update product roadmap
- Product roadmap (team view)
- Design team cycle
- User research and experience validation
- Research user journey, needs & value
- UX Research
- Ideation, analysis and feedback loop
- Design proposal (improvements)
- Data collection and KPIs
- Sketches (wireframes) & First discussions about potential challenges
- Prototype
Roadmap - Discussion
3 steps- 1
Prepare your product roadmap.
- 2
Goals, items and/or features.
- 3
Discussing priorities.
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1. Prepare your product roadmap.
Define your values; these will be the two main criteria you use to evaluate priorities. For example, some organizations divide their roadmap based on things that can directly affect 🤑revenue versus those that provide value to the user and improve their perception of your solution or business.❤️
In this example, the top two rows are created for revenue generation. You will add anything that could help revenue to the top line, and items that may improve revenue on a smaller scale or indirectly to one of the lower lines. Essentially, you are organizing tasks with the highest impact on revenue at the top.
Below that, you have value. Here, you have three rows for activities or features that can help improve user value. Similar to the revenue section, anything that significantly impacts the value you provide to the user and enhances competitiveness goes at the top. Less impactful items are placed lower.
Finally, at the bottom, you have maintenance and process-oriented tasks. Of course, you can change these key values to effectively visualize what you are trying to improve in your roadmap.
You could also have categories like this:
Example 1:
Example 2:
Only one person in the team needs to prepare the board.
👉Additionally you can add milestones or key objectives.
2. Goals, items and/or features.
Goal and features are the "what" — the "how" is what your development team will determine. Identify the specific features that best support your strategy and vision.
3. Discussing priorities.
🔥The hardest part about discussing your roadmap and deciding on priorities is that there are often so many things you could do, but time is limited. Using a good structure to discuss priorities helps you visualize what you should keep versus what should be done later or skipped for now.
We often recommend using something like the Kano analysis. Here, we will share our simple version of this.
🥶 Must-Be/Basic Attributes: These are fundamental features that customers expect. If these are missing or poorly executed, customers will be extremely dissatisfied. However, their presence does not significantly increase customer satisfaction because they are assumed.
🟢 One-Dimensional/Performance Attributes: These features cause satisfaction if present and dissatisfaction if absent. The better these features perform, the more satisfied customers are.
🔵 Attractive or Competitive Attributes: These features delight customers and are not expected. Their absence does not cause dissatisfaction, but their presence significantly increases customer satisfaction.
💣Indifferent Attributes: These features neither add to nor detract from customer satisfaction. Customers are indifferent to their presence.
- Q2 Objectives
- Q3 Objectives
- Q1 Objectives
- Q4 Objectives
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- VALUES Update based on goals and principles
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- **Maintenance /Upgrades**
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- Bugs/Maintenance/Upgrades
- Expected or Performance Attributes: Not including it could be negative, while if it's included will be positive. Helps make your product more competitive and/or attractive. Some competitors already have it. This is not a innovative solution or unique solution.
- Basic (Customers/users expectations): If included users feel neutral about it, while excluding it it will be negative)
- Other functional requirements and changes
- Indifferent/Additional (skip)
- Competitive features: Your X factor. Unexpected bonus (aim for some)
CAR Request: Name
4 steps- 1
📝 Prepare Capital Proposal
- 2
✅ Product Initiative: Review & Decide
- 3
💬 Indicate whether you consider this initiative capitalizable.
- 4
🎯 Next Steps & Actions
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1. 📝 Prepare Capital Proposal
As the initiative owner, your first step is to meticulously prepare the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). This involves clearly defining the initiative's purpose, detailing the expected budget, calculating the projected Return on Investment (ROI), and providing a robust justification for its CapEx eligibility.
A strong proposal anticipates executive questions and provides comprehensive data. Ensure all supporting documentation, such as financial models, vendor quotes, and strategic alignment reports, are compiled.
2. ✅ Product Initiative: Review & Decide
Executive leadership, please review the uploaded Capital Authorization Request (CAR) or Capital Expenditure Request (CER) carefully. Consider the initiative's strategic alignment, financial viability (budget, ROI), and CapEx eligibility.
Executive summary
[Add a short Executive summary here]
Your decision is crucial for moving this initiative forward. Please select one of the following options to indicate your decision.
- Approve
- Request changes
- Decline
3. 💬 Indicate whether you consider this initiative capitalizable.
Indicate whether you consider this initiative capitalizable. Regardless of your decision, please provide any additional comments, questions, or specific feedback regarding the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). Note that tracked work will be strictly limited to the application development stage and will exclude preliminary activities such as brainstorming and feasibility studies
- 🏗️ Capital Expenditure (CapEx) New feature development, major enhancements, architecture build
- 🛠️ Operational Expenditure (OpEx) Maintenance, bug fixes, operational support, minor tweaks
4. 🎯 Next Steps & Actions
Based on the decision and feedback, outline the immediate next steps to ensure progress. If approved, list the actions required to initiate the project. If changes are needed, specify the revisions. If declined, capture any final considerations or alternative paths.
Ensure these tasks are concrete and assignable.
CAR Request: Name
4 steps- 1
📝 Prepare Capital Proposal
- 2
✅ Product Initiative: Review & Decide
- 3
💬 Indicate whether you consider this initiative capitalizable.
- 4
🎯 Next Steps & Actions
Read the full text
1. 📝 Prepare Capital Proposal
As the initiative owner, your first step is to meticulously prepare the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). This involves clearly defining the initiative's purpose, detailing the expected budget, calculating the projected Return on Investment (ROI), and providing a robust justification for its CapEx eligibility.
A strong proposal anticipates executive questions and provides comprehensive data. Ensure all supporting documentation, such as financial models, vendor quotes, and strategic alignment reports, are compiled.
2. ✅ Product Initiative: Review & Decide
Executive leadership, please review the uploaded Capital Authorization Request (CAR) or Capital Expenditure Request (CER) carefully. Consider the initiative's strategic alignment, financial viability (budget, ROI), and CapEx eligibility.
Executive summary
[Add a short Executive summary here]
Your decision is crucial for moving this initiative forward. Please select one of the following options to indicate your decision.
- Approve
- Request changes
- Decline
3. 💬 Indicate whether you consider this initiative capitalizable.
Indicate whether you consider this initiative capitalizable. Regardless of your decision, please provide any additional comments, questions, or specific feedback regarding the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). Note that tracked work will be strictly limited to the application development stage and will exclude preliminary activities such as brainstorming and feasibility studies
- 🏗️ Capital Expenditure (CapEx) New feature development, major enhancements, architecture build
- 🛠️ Operational Expenditure (OpEx) Maintenance, bug fixes, operational support, minor tweaks
4. 🎯 Next Steps & Actions
Based on the decision and feedback, outline the immediate next steps to ensure progress. If approved, list the actions required to initiate the project. If changes are needed, specify the revisions. If declined, capture any final considerations or alternative paths.
Ensure these tasks are concrete and assignable.
CAR Request: Name
4 steps- 1
📝 Prepare Capital Proposal
- 2
✅ Product Initiative: Review & Decide
- 3
💬 Indicate whether you consider this initiative capitalizable.
- 4
🎯 Next Steps & Actions
Read the full text
1. 📝 Prepare Capital Proposal
As the initiative owner, your first step is to meticulously prepare the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). This involves clearly defining the initiative's purpose, detailing the expected budget, calculating the projected Return on Investment (ROI), and providing a robust justification for its CapEx eligibility.
A strong proposal anticipates executive questions and provides comprehensive data. Ensure all supporting documentation, such as financial models, vendor quotes, and strategic alignment reports, are compiled.
2. ✅ Product Initiative: Review & Decide
Executive leadership, please review the uploaded Capital Authorization Request (CAR) or Capital Expenditure Request (CER) carefully. Consider the initiative's strategic alignment, financial viability (budget, ROI), and CapEx eligibility.
Executive summary
[Add a short Executive summary here]
Your decision is crucial for moving this initiative forward. Please select one of the following options to indicate your decision.
- Approve
- Request changes
- Decline
3. 💬 Indicate whether you consider this initiative capitalizable.
Indicate whether you consider this initiative capitalizable. Regardless of your decision, please provide any additional comments, questions, or specific feedback regarding the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). Note that tracked work will be strictly limited to the application development stage and will exclude preliminary activities such as brainstorming and feasibility studies
- 🏗️ Capital Expenditure (CapEx) New feature development, major enhancements, architecture build
- 🛠️ Operational Expenditure (OpEx) Maintenance, bug fixes, operational support, minor tweaks
4. 🎯 Next Steps & Actions
Based on the decision and feedback, outline the immediate next steps to ensure progress. If approved, list the actions required to initiate the project. If changes are needed, specify the revisions. If declined, capture any final considerations or alternative paths.
Ensure these tasks are concrete and assignable.
CAR Request: Name
4 steps- 1
📝 Prepare Capital Proposal
- 2
✅ Product Initiative: Review & Decide
- 3
💬 Indicate whether you consider this initiative capitalizable.
- 4
🎯 Next Steps & Actions
Read the full text
1. 📝 Prepare Capital Proposal
As the initiative owner, your first step is to meticulously prepare the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). This involves clearly defining the initiative's purpose, detailing the expected budget, calculating the projected Return on Investment (ROI), and providing a robust justification for its CapEx eligibility.
A strong proposal anticipates executive questions and provides comprehensive data. Ensure all supporting documentation, such as financial models, vendor quotes, and strategic alignment reports, are compiled.
2. ✅ Product Initiative: Review & Decide
Executive leadership, please review the uploaded Capital Authorization Request (CAR) or Capital Expenditure Request (CER) carefully. Consider the initiative's strategic alignment, financial viability (budget, ROI), and CapEx eligibility.
Executive summary
[Add a short Executive summary here]
Your decision is crucial for moving this initiative forward. Please select one of the following options to indicate your decision.
- Approve
- Request changes
- Decline
3. 💬 Indicate whether you consider this initiative capitalizable.
Indicate whether you consider this initiative capitalizable. Regardless of your decision, please provide any additional comments, questions, or specific feedback regarding the Capital Authorization Request (CAR) or Capital Expenditure Request (CER). Note that tracked work will be strictly limited to the application development stage and will exclude preliminary activities such as brainstorming and feasibility studies
- 🏗️ Capital Expenditure (CapEx) New feature development, major enhancements, architecture build
- 🛠️ Operational Expenditure (OpEx) Maintenance, bug fixes, operational support, minor tweaks
4. 🎯 Next Steps & Actions
Based on the decision and feedback, outline the immediate next steps to ensure progress. If approved, list the actions required to initiate the project. If changes are needed, specify the revisions. If declined, capture any final considerations or alternative paths.
Ensure these tasks are concrete and assignable.