Rapid social media strategy

A rapid and outstanding social media strategy process to start developing your social media...

Sessions
3
Steps
12
Last edited
Oct 19, 2025
Created by
Nova

About this process

A rapid and outstanding social media strategy board to start developing your social media strategy. Define your goal and find the right metrics to measure success. Create an inspiration board. Define your design and marketing principles. Create a weekly or monthly social media calendar inside a whiteboard. This space is perfect for ideation. Use additional tools to schedule your posts.

Sessions at a glance
#SessionSteps
01Inspiration board002[DAYS] Social media strategy803Competitors analysis4

The process in detail

3 sessions · 12 steps
01

Inspiration board

👉 Add pictures, sketches, colors, videos, etc., that inspire you.

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Board
  • Inspiration board
  • Use the media placeholder and start adding pictures, quotes, ideas, etc - to your inspiration board!
02

[DAYS] Social media strategy

8 steps

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Define your categories: Maybe you organize your social media posts by categories or by objective. Choose a sticky note color for each option/category. Example: Events, Quotes, About the team, etc Tip: Define your audience: Create an additional work session and create a persona. Create a list of hobbies, habits, etc. Understand how they think, their needs, and the things that make them get excited.

  1. 1

    Social media post 1.

  2. 2

    Social media post 2.

  3. 3

    Social media post 3.

  4. 4

    Social media post 4.

  5. 5

    Social media post 5.

  6. 6

    Social media post 6.

  7. 7

    Social media post 7.

  8. 8

    Social media post 8.

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1. Social media post 1.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

2. Social media post 2.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

3. Social media post 3.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

4. Social media post 4.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

5. Social media post 5.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

6. Social media post 6.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

7. Social media post 7.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

8. Social media post 8.

Goal or objective: Choose the right ad objective by answering the question, “what’s the most important outcome I want from this ad?” It could be sales on your website or increase brand awareness. Brainstorm: come up with some creative ideas and ask your team to participate. Define your channel: Are you using Facebook, LinkedIn, Instagram? Text: Define the message. Graphics: Add graphics like a photo, an illustration, or a video. Status: What is the current status? Are you still designing the graphics? Are you writing or waiting for approval?

New Board
  • SOCIAL MEDIA POSTS
  • Discussion wall (share ideas, feedback, etc)
03

Competitors analysis

4 steps
  1. 1

    Create a quick list of direct competitors & watch this video.

  2. 2

    Evaluate who from that list is recognized as an industry leading company

  3. 3

    Evaluate your key competitors

  4. 4

    Discuss and identify potential weaknesses and opportunities.

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1. Create a quick list of direct competitors & watch this video.
Work on the whiteboardCompetitive Matrix
2. Evaluate who from that list is recognized as an industry leading company

Evaluate why these competitors are leading the industry. Focus on their competitive advantage and branding that differentiates them from the rest of the industry. Tips: You can add their name or their logos and place them inside the matrix Select your key competitor before you move to step 3.

Work on the whiteboardCompetitive Matrix
3. Evaluate your key competitors

Quickly review your sticky notes board and evaluate the marketing strategies that your competitors (or if too many competitors - focus on the industry leaders) use to target customers and grow their business. Consider the following questions in addition to your initial thoughts: What social media channels do they use? How much are they spending on advertising? What keywords are they competing for? etc. Recommendations: If you are evaluating 2 or more competitors use one sticky note color per competitor. If there are many competitors to analyze try copy and pasting the entire board below.

Work on the whiteboardCompetitive Matrix
4. Discuss and identify potential weaknesses and opportunities.

Open the board you created in Step 3 and discuss: How can your increase your own competitive advantage? Discuss and identify your competition strengths/weaknesses and compare those with your own strengths/weaknesses. Add your thoughts and ideas in the notes here.

Write a note
Competitive Matrix
  • Direct Competitors
  • Competitive Analysis
  • Select and evaluate your main competitor or competitors. Use the different sticky color sticky notes - per business/alternative.
  • Branding
  • Content
  • POS or Website/App
  • Identify Your Competitors. Start by listing your main competitors. Consider not only direct competitors but also indirect ones. Those who offer similar solutions or target the same audience differently. Provide a short description of who they are, including their website links in a resources section for easy access.
  • Value Proposition
  • Blog, PR, Social Media, Youtube, ...
  • Logos, Tono of voice, Tag lines, Illustration, Website, etc
  • Design, Illustration, UX, Payment process, Security, Professional Illustration or images, Video, Reviews, etc
  • How do they solve/help their target market/stakeholders eliminate their pain
  • Start typing...
  • Start typing...
  • Matrix Evaluation
  • Social Media
  • Keywords
  • Advertising Spend
  • Price & Promotion
  • Social media they use and their success post/strategies
  • Organic and paid keywords.
  • Avg spend per advertising/month
  • Industry Leaders
  • YOUR BRAND
  • Competitor
  • Benefits
  • Community
  • Partnerships
  • Events
  • Campaigns
  • Type of campaigns, style, time, location, target audience
  • Sponsorships, Events, Tradeshows, etc
  • Who are they working with? How are they gaining trust?
  • Corporate Social Responsibility
  • Price
Use this process
Capabilities
Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Oct 19, 2025·3 sessions · 12 steps