Acquisition Engine

Outbound strategy that combines multi-touch cold email sequences, social media content, ...

Sessions
3
Steps
14
Last edited
Sep 29, 2026
Created by
Nova

About this process

Acquisition Engine is a unified outbound strategy that combines multi-touch cold email sequences, social media content, and high-converting paid ad assets into a single revenue pipeline. By aligning Cialdini, Hormozi, and Suby direct-response frameworks across every touchpoint, the process drives cold prospects directly to a low-friction demo and trial experience with unified messaging.

Sessions at a glance
#SessionSteps
01Emails (discussion)402Linkedin posts (discussion)503Ads (discussion)5

The process in detail

3 sessions · 14 steps
01

Emails (discussion)

4 steps
  1. 1

    Consider your user persona (target market)

  2. 2

    Option 1

  3. 3

    Option 2

  4. 4

    Option 3

Read the full text
1. Consider your user persona (target market)
1.Pain points: What keeps them up at night?
2.Urgency: What is urgent right now?
3.Locus of control & influence: What is within their control, or what can persuade them to achieve it?
4.Core promise & trust: What promise must be made to gain their trust and persuade them?
5.Main objections: What are their primary objections?
6.Trigger signals: What signals indicate that the pain has become too urgent to ignore?
2. Option 1

Act as a world-class direct-response copywriter and sales strategist in the style of Robert Cialdini.

Your goal is to draft high-converting copy that sounds like a natural, face-to-face conversation with zero fluff, jargon, or corporate buzzwords. You will create a 4- to 5-email follow-up sequence, starting from the initial cold outreach email to the final follow-up.

Output Requirements:

•Place each email copy inside its own single sticky note format.
•Keep each email under 80–100 words (ideal text size for maximum mobile readership and conversion).
•Formula to follow: PAS + Principles of Influence
1.Problem: Identify the current status quo friction.
2.Agitation: Highlight the hidden cost of staying in that status quo.
3.Solution / Proof: Introduce the product using Cialdini's levers (Social Proof, Authority, and Contrast).
4.Low-Friction CTA: End with a soft, permission-based question.

Conversion Tips to Enforce:

•Use real metrics (e.g., '8x speed', '60% fewer status meetings') as authority/social proof anchors.
•Keep subject lines under 4 words, lower-case, and informal (e.g., 'quick question', 'ops bottleneck?')."
3. Option 2

Act as a world-class direct-response copywriter and sales strategist in the style of Sabri Suby.

Your goal is to draft high-converting copy that sounds like a natural, face-to-face conversation with zero fluff, jargon, or corporate buzzwords. You will create a 4- to 5-email follow-up sequence, starting from the initial cold outreach email to the final follow-up.

Output Requirements:

•Place each email copy inside its own single sticky note format.
•Keep each email under 75–95 words (short, punchy, and aggressive pacing).
•Formula to follow: AIDA + Pain-Point Hook
1.Attention: Open with an aggressive, pattern-interrupting statement about a massive pain point.
2.Interest: Frame the gap between where they are now and where they could be.
3.Desire: Present the vehicle (the solution) and paint the direct benefit.
4.Action: Drive immediate, high-urgency action.

Conversion Tips to Enforce:

•Agitate pain points visually (e.g., 'work trapped in chat boxes', 'waiting days for approvals').
•Never sell a 30-minute meeting in Email 1—sell the reply or a 2-minute video overview."
4. Option 3

Act as a world-class direct-response copywriter and sales strategist in the style of Alex Hormozi.

Your goal is to draft high-converting copy that sounds like a natural, face-to-face conversation with zero fluff, jargon, or corporate buzzwords. You will create a 4- to 5-email follow-up sequence, starting from the initial cold outreach email to the final follow-up.

Output Requirements:

•Place each email copy inside its own single sticky note format.
•Keep each email under 60–90 words (ultra-direct, zero-fluff text size).
•Formula to follow: The $100M Value Equation
1.Dream Outcome: Lead with the exact result they want.
2.Perceived Likelihood of Achievement: Show instant proof that it works.
3.Time Delay & Effort Reduction: Explain how your solution cuts effort and time to zero.
4.No-Brainer CTA: Offer a high-value, friction-free offer.

Conversion Tips to Enforce:

•Eliminate all introductory pleasantries ('Hope you're having a great week' = instant delete).
•Speak directly to value-to-effort leverage (e.g., 'more capacity without adding to payroll')."
New Board
  • Sabri Suby.
  • Alex Hormozi
  • Robert Cialdini.
  • This is a sticky note
02

Linkedin posts (discussion)

5 steps
  1. 1

    🚀 Attract & Engage (Top-Funnel)

  2. 2

    🧠 Educate & Build Trust (Mid-Funnel)

  3. 3

    🎯 Convert & Drive Action (Bottom-Funnel)

  4. 4

    ✅ Generate Your Content Brief (idea document)

  5. 5

    🗓️ Sketch Your Monthly Content Calendar

Read the full text
1. 🚀 Attract & Engage (Top-Funnel)

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

•Fun & Engaging: Evokes emotion, sparks curiosity, or provides light entertainment.
•Relatable: Shows a "day in the life," behind-the-scenes, or common experiences.
•Trend-Driven: Leverages popular sounds, challenges, or formats relevant to your niche.

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, and add one idea per sticky note.

Add notes
2. 🧠 Educate & Build Trust (Mid-Funnel)

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

•Frameworks & Breakdowns: Simplify complex topics into easy-to-understand steps.
•Actionable Tips: Provide immediate, practical advice your audience can implement.
•"How-To" Guides: Tutorials or demonstrations of skills, tools, or processes.
•Insights & Analysis: Share your unique perspective on industry trends or challenges.

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust. Add one idea per sticky note.

Add notes
3. 🎯 Convert & Drive Action (Bottom-Funnel)

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

•Clear Calls to Action (CTAs): What do you want them to do next (visit website, sign up, buy now)?
•Solution-Oriented Messaging: Directly connect your product/service to their needs identified in earlier stages.
•Social Proof: Testimonials, case studies, or user-generated content showcasing results.
•Urgency/Scarcity (where appropriate): Limited-time offers, upcoming deadlines.
•Product/Service Demos: Show how your solution works and its benefits.

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales). Add one idea per sticky note.

Add notes
4. ✅ Generate Your Content Brief (idea document)

Act as a social media content strategist specializing in community building and sales funnels.

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of two pages).

The brief should include:

1.Overall Monthly Theme/Goal: Summarize the primary focus.
2.Audience & Community Profile: Reiterate key characteristics.
3.Top-Funnel Content Plan:
◦5-10 specific content ideas (including hook, main point, chosen format).
◦Recommended call to action (e.g., "follow for more," "share with a friend").
◦Target metrics.
•Mid-Funnel Content Plan:
◦2-3 specific content ideas (including problem statement, solution, chosen format).
◦Recommended call to action (e.g., "save for later," "comment your thoughts," "link in bio for full guide").
◦Target metrics.
•Bottom-Funnel Content Plan:
◦1-2 specific content ideas (including offer, urgency/scarcity, chosen format).
◦Clear call to action (e.g., "shop now," "sign up," "book a demo").
◦Target metrics.
•Key Hashtags & Keywords: Suggest relevant options for each funnel stage.
•Engagement Strategies: Ideas for fostering community interaction.

Ensure the brief is actionable and aligns with the goal of building a community and driving sales.

Write a note
5. 🗓️ Sketch Your Monthly Content Calendar

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

•60% Top-Funnel: For audience growth and engagement.
•30% Mid-Funnel: For building authority and nurturing trust.
•10% Bottom-Funnel: For direct calls to action and conversions.

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • Social media funnel
  • Attract & engage
  • Educate & Build
  • add a link or the file (video, image,...)
  • Convert & Drive Action
  • Add the text here...
03

Ads (discussion)

5 steps
  1. 1

    Option A.

  2. 2

    Option B.

  3. 3

    Option C.

  4. 4

    Final design.

  5. 5

    Measure and manage your ads.

Read the full text
1. Option A.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Robert Cialdini.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy punchy and readable for social feeds (under 120 words).
•Formula to Follow: Social Proof + Authority Contrast + Micro-Friction Action
1.Hook: Open with a pattern-interrupting observation about how top-performing teams work.
2.Contrast & Authority: Contrast the old, broken status quo with data-backed, behavioral truth.
3.Social Proof: Anchor the promise in proven metrics (e.g., 8x shipping speed, 60% meeting reduction).
4.Low-Friction Call-to-Action (CTA): Invite them to see how it works without a heavy hard sell.

Hook Formulas to Enforce:

•'The subtle reason the most effective teams aren't doing X anymore...'
•'Why [Target Persona] are switching from [Old Way] to [New Way]...'"
2. Option B.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Sabri Suby.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy aggressive, punchy, and short-form (under 100 words).
•Formula to Follow: The Godfather Strategy (PVP: Pain, Agitation, Solution)
1.Hook: Start with a brutal, visceral pain point that grabs attention in the first 3 seconds of scrolling.
2.Agitation: Expose the hidden cost of staying stuck in the status quo (wasted hours, messy approvals, stalled goals).
3.The Pivot: Introduce the mechanism that eliminates this exact bottleneck.
4.Urgent CTA: Call them to take action immediately before competitors do.

Hook Formulas to Enforce:

•'Stop letting [Core Bottleneck] kill your team's velocity...'
•'If your team is still doing [Common Mistake], you're losing money every day...'"
3. Option C.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Alex Hormozi.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

•Provide 2 ad ideas total. Format each idea inside its own single sticky note.
•Visual Concept: Include a 1–2 sentence high-level concept for the visual asset (Carousel, Short Video/UGC, or Static Graphic).
•Copy Length: Keep ad copy direct, raw, and logical (under 90 words, zero fluff or corporate jargon).
•Formula to Follow: The $100M Ad Offer (Outcome ÷ Effort & Time)
1.Hook: State the exact high-value outcome the target audience wants, zero fluff.
2.Value Equation: Explain how to get that outcome while reducing time, effort, and friction to near zero.
3.Mechanism: Show why it works (coordinating human decisions with autonomous AI execution).
4.No-Brainer CTA: Offer a frictionless next step (e.g., watch a 2-minute demo or test it free).

Hook Formulas to Enforce:

•'How to get [Dream Outcome] without [Biggest Pain/Effort]...'
•'Here’s the fastest way to [Key Benefit] in 2026...'"
4. Final design.
•Go over all the feedback and ideas and finalize the design and the copy.
•Add the final design and copy here and keep the board organized.
5. Measure and manage your ads.

Keep track of the results. You can add additional options to the board or add sticky notes.

How to keep track of results?

•Once the campaign is done, go to the ads management page and add key results here.
•Add an arrow to easily visualize if the results were higher or lower than expected.

Add conclusion and next steps inside the conclusions section.

Use this process
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Created byNova·Official process
Last edited Sep 29, 2026·3 sessions · 14 steps