Design a new product

All the steps you need to follow to design a new product following best practices.

Sessions
4
Steps
15
Last edited
Feb 9, 2024
Created by
Nova

About this process

All the steps you need to follow to design a new product following best practices. Go from research and ideation all the way to execution. Inside the workflow you’re about to use: Define your challenge Persona profile (Who needs your solution?) Brainstorming and research wall Testing Must-have list +more

Sessions at a glance
#SessionSteps
01Frame your design challenge702Persona profile203Roadmap for success304Capabilities Quicksheet3

The process in detail

4 sessions · 15 steps
01

Frame your design challenge

7 steps

Properly framing your design challenge is critical to your success. Here’s how to do it just right. A design challenge articulates the problem you are trying to solve, and helps you define a scope that is neither too narrow nor too broad.

  1. 1

    What is the problem you are trying to solve?

  2. 2

    Define Your Problem: Try to frame it as a design question.

  3. 3

    What's the impact you're trying to have?

  4. 4

    What are some possible solution (or products) to your problem?

  5. 5

    Write down the consequences of the problem

  6. 6

    Breakdown the barriers you are facing

  7. 7

    Redefine the problem.

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1. What is the problem you are trying to solve?
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2. Define Your Problem: Try to frame it as a design question.

Write down a concise definition of your problem or challenge. It should be a short, single question. For example: "Improve my user experience design." or "How can we improve our UX design?"

Write a note
3. What's the impact you're trying to have?
Write a note
4. What are some possible solution (or products) to your problem?
Write a note
5. Write down the consequences of the problem

Next, define the problem in terms of consequences and what solving the problem could mean. Think about the ultimate impact achieved once the problem is solved or reasons you might want to solve this problem. For example: "we want to improve UX design so that older people will be able to buy online easily" or "we want to improve UX design so that more users make it through the checkout process". All participants should write down the potential benefits of solving the problem, and the consequences of not solving it.

Write a note
6. Breakdown the barriers you are facing

Now break down the barriers/constrains you're facing. They could be: Time-based Resource-based Geographic Cultural Competition-based Skills-based etc. Write as many barriers down as you can.

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7. Redefine the problem.

Does your original question need a tweak? Define the challenge again after thinking about all topics and barriers. Use the perspectives you've just put together to redefine the problem statement.

Write a note
02

Persona profile

2 steps
  1. 1

    Persona

  2. 2

    Discuss completed board and compile important points

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1. Persona

This will be your Persona board. You may choose to group notes on the board into similar sections such as: 1 Background 2 Demographic 3 Goals 4 Motivations 5 Frustrations/Fears 6 Skills You may choose to change those sections. You will know when you have enough information when you feel like you know this person. You should be able to imagine their beliefs, passions, aspirations, fears, hobbies, etc. Continue finding information until you feel like the personality of your persona is fully-formed and feels as real as a close friend. Write down a name for this Persona or use the most common name that comes up in your customer files. This will help your team to have empathy for the customer as if it were a real person. You may also choose to have more in-depth interviews to flesh out your Persona, and to choose a stock photo for your Persona.

Work on the whiteboardPersona Board
2. Discuss completed board and compile important points

By now the board should be complete. You and your team should know how your customer looks, what they say, what they think, how they feel. If the picture is not yet clear, go back and add more details to complete the board. In this step, discuss the completed board with all participants and highlight important points.

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Persona Board
  • Persona
  • Demographic information
  • Hobbies & other interests
  • Name and short description.
  • Age, sex, status, location...
  • This is a sticky note!
  • Personality
  • Market Size
  • 3
  • Introvert
  • Extrovert
  • This is a sticky note!
  • Intuitive & Emotional
  • Rational + Objective
  • 5
  • Organized
  • Flexible
  • 1
  • Pain points
  • Challenge (Job-to-be-done)
  • Tasks they’re trying to complete, problems they’re trying to solve, or wants or needs they’re trying to satisfy.
  • Negative emotions, undesired costs or situations, risks,..
  • Consequences of the challenge/pain
  • Benefits
  • How would his/her life change if they find a solution for their pain?
03

Roadmap for success

3 steps
  1. 1

    Define your goal.

  2. 2

    Team and stakeholders.

  3. 3

    Start defining your yearly action plan.

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1. Define your goal.

Define your goal. What are your goals for the coming year?🔥 Include at least two KPIs. Identify the departments or team members who are responsible and should be held accountable for reaching this goal.

3. Start defining your yearly action plan.

Add your major steps, events, and milestones that must be taken to achieve your goal. How? Use sticky note or tasks If you are using sticky notes use a different color per department or team. (Define each team or Team member and their tasks and responsibilities by adding information inside the đź‘«Team/people section) Task or event duration can be shown by making sticky notes longer.

Plan
  • 1. Goals
  • Goals for January. What would be the status of this project by the end of Jan?
  • Double click here to enter the goal for this action plan...
  • 3. Yearly action plan
  • 2. Team/People
  • October
  • November
  • July
  • August
  • September
  • December
  • April
  • May
  • June
  • January
  • February
  • March
  • Name or Team name
  • Type here...
  • Name or Team name
  • Type here...
  • Name or Team name
  • Milestone or task
  • Type here...
  • Name or Team name
  • Milestone or task
  • Type here...
04

Capabilities Quicksheet

3 steps

You’ve got a great solution, but what is it going to take to execute it? Use this session to create a list and define each category: “Distribution,” “Capabilities,” and “Partners.” What needs to happen for each category?

  1. 1

    Distribution: What do you need to distribute your product/solution to your audience?

  2. 2

    Capabilities: What are your existing capabilities and skills?

  3. 3

    Partners: Will you have to form new relationships or can you leverage existing ones? Will you need to manufacture abroad, or can you do it locally?

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1. Distribution: What do you need to distribute your product/solution to your audience?

What do you already have? What you’ll need?

Write a note
2. Capabilities: What are your existing capabilities and skills?

What do you already have? What you’ll need? Will you have to form new relationships or can you leverage existing ones? Do you need additional or more specialized support after assessing your capabilities?

Write a note
3. Partners: Will you have to form new relationships or can you leverage existing ones? Will you need to manufacture abroad, or can you do it locally?
Write a note
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Capabilities
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Created byNova·Official process
Last edited Feb 9, 2024·4 sessions · 15 steps