Investor pitch deck

Find information about what is happening. You can use this PESTEL template to structure your findings.

Define the problem your are solving. Three points were addressed in the AirBed&Breakfast presentation: Price is an important concern by customers booking travel online. Hotels leave you disconnected from the city and the culture. No easy way exists to books a room with a local host.

Add your direct competitor in the red column and substitute competitors inside the black and grey columns. Direct competitors** (key competitors): They have the same target market and the same solution. Make sure you are not losing too many users/customers because of them. Potential competitors:** Direct target market and/or a different product. Substitute competitor:** Don't solve the same problem and/or same target market. They often can be used as a substitute.

Follow our 5 dimensions to understand and evaluate your competitors. Product core Size of the user base Design Brand Speed How to monitor your competitors? Go to websites like crunchbase.com and keep track of their funding and the amount of money they have to hire people, invest in marketing, etc. Acquisition and partnership:** Companies they are buying or partnering with. New features:** Go to mention.com , follow your competitors on Angelist, _LinkedIn_, and social media and use google alerts to get notified when new search results are available.

Add any final thoughts on what this means for your competitive advantage and how you might move forward based on areas of low or high ratings.

How is it not just better, but the ONLY smart solution for these particular prospects?

TAM refers to the total addressable market for your solution. By defining your total addressable market, you will know the maximum amount of revenue you can generate. This metric could help you estimate a specific market’s potential. Tasks: Define your TAM. Add a short description. Calculate the maximum amount of revenue you could generate. ([# of potential users in a market] X [annual contract/product value] )

Choosing a business model helps you be strategic but also creates limitations. Here you are keeping in mind your target segment. This is usually the percentage of the TAM that is a good fit for your solution. Tasks: Define your SAM. Add a short description. Calculate your SAM ( [Target segment of TAM] X [Annual contract/product value])

What market percentage would you be able to reach? Tip: Only a monopoly can capture 100% of their serviceable addressable market. Tasks: Define your SAM. Add a short description. Calculate your SOM ( [Last year's market share] X [This year's SAM])

How are you going to be using the investment? What is your main objective?

A business strategy can have different goals as each organization measures success differently. Here are a few examples: I want to grow the number of time a customer returns and purchase my solution I want to increase the number of sales. I want to lead the industry I want to be recognized as an ethical company Try to be specific: I want to increase the number of sales by 10% by June. Discuss your objective during the meeting or add the objective inside the " Session Goals and Instructions "

Discuss and define your growth strategy. Tip: A growth strategy is an action plan that will help you get a higher market share and grow your organization. This strategy can be short-term or long-term. If you are not familiar with the options, check out our card deck "growth strategy"

Discuss and add your strategy to the board. These questions will guide the discussion: What does a user expect from your product or solution? Why would they use your product? What is the purpose of your product or solution? What needs are you satisfying? How is your product different? In what fields and for what purposes will buyers use our product? What does it look like? Is the design user friendly and attractive? Is your website and marketing up-to-date? Are you following current design trends? Do all parameters (size, colors) perfectly match? What's your branding strategy? Are you missing features? Do you have any features that customers do not need but which can increase the price of the product?

Channels: Advertising, Internet marketing, TV or Radio advertising, etc Discuss and add your strategy to the board. These questions will guide the discussion: How will potential customers and users receive your message? When is your customer looking or listening to that type of media? What is the best time for your promotion? What social networks are you using and what's the strategy and purpose behind each of them? How is your competition promoting their solution? Develop a promotion strategy combining a few promotion techniques and channels, keeping in mind your budget and target market.

Discuss and add your strategy to the board. These questions will guide the discussion: How much did I spend to develop the product? How much is my user/customer willing to pay? Would I need to change the price of a particular region? Will a price reduction help attract more clients? Is the current price competitive? What's the price structure?

Discuss and add your strategy to the board. These questions will guide the discussion: Where are you going to offer the product? Do you have an online store? What type of store or product display better represents your product or solution? What distribution channels do you currently have? Is your distribution channel the same one as your competitors? Do you attend trade fairs, visit an online site, or use any type of salesforce?

Discuss and add your strategy to the board. These questions will guide the discussion: Target Audience: Who are they? What the size of your audience? Employees: How are they going to stay relevant and up-to-date? Who can provide information and share their knowledge with your team? Who are the best specialists?

Discuss and add your strategy to the board. These questions will guide the discussion: How can you minimize costs and increase profits? How is your team managing the ideation process? What measures do you have in place to improve efficiency? How do you manage your project and keep your team motivated? Explore payment, distribution, ideation, sales, and other processes, and develop your strategy.

Physical evidence is all of the things that will help you become a well-known company, or help users to identify you. Think about things like comfort, usability, design, interface, etc What elements will help you position your brand and target the right kind of customers or users?

This step is optional. We recommend adding your final answer to this step so you can see it in the final report. Start with an overview.

Focusing on your top 3 or 4 markets (6 max), define their key characteristics. Geographic: Countries, nations, cities, etc. Demographic: Age, gender, sex, education, family, and income. Psychographic: Lifestyle, social class, and personality. Behavioral: User status, usage rate, benefits, occasions, and loyalty attitude.

Who would be the early adopter and why? Early adopter: An early adopter is an individual or business that will use a new product or solution. This user usually is excited about the product or solution and helps companies grow by providing feedback.

In this step, identify and define those people you don't want to target.

Open the board and think about your buyer and your anti-buyer. What do they have in common? What do they do different? How do they think differently? How do they feel the pain? How would you use this information to better target your buyer? How would you use this infomation to find them? What channels will you use?

What additional information do you need about each segment? What are you assuming, and what should be tested? Answer the following questions. Ask yourself how you know the answer, and estimate how accurate your answer actually is. How often do they suffer? How long, What amount of time/money is wasted by the problem? How do they talk about the problem (pain)? When? Why can't they solve it themselves? How have they tried to solve the problem and failed? What if they could solve it? What would life be like? Show them the possibilities of a life without suffering. Show them the reverse of all the things we identified above. What is your solution? What is the physical nature of it? What is included?

Make sure you have a good answer for each question.

How much revenue will your average user/ buyer generate during their lifetime? Let's go over an example: If you had a sandwich shop and your customers are usually university students, they spend between $9 and $20, but the average is $10 per visit. You also know that the average student buys a sandwich 2 times a week. The average customer value per week will be $20. ($80 a month) Now you need to know the average lifespan (how long will someone remain your customer) In this case, we know that university students will be around for 4 years. Over this period of time, new restaurants, coffee shops, and other alternatives will open in the area and you will lose some of the customers. Maybe for you, a realistic retention rate will be 50% You will also need to consider the profit margin per customer. Let's say your margin is 25%, so $2.5 A simple way to calculate your LTV will be: ($80 x 12 months) x 4 years. The problem with this is that you are not keeping in mind your retention rate or your margins. So let's get it right by opening the board and visually calculating your LTV.

Share the results here.

What is your current acquisition cost per customer? Is your LTV at least 3 times higher? If not, how are you planning to reduce the acquisition cost? Share your ideas here.

Which are the key underlying factors reducing your customer lifetime value? What could you do increase it? Share your ideas here.

The difference between an average customer and a good customer could be important and could also be a new window of opportunities. First, evaluate the difference between the LTV of an average customer and the LTV of a good customer. The difference could be $2000 or more. What's yours? Secondly, spend 10 to 15 minutes thinking about the additional things you could do to increase the number of good customers or transform the average customer into a good customer. This could be a customer success activity, a new feature, an additional service, or even a promotion to increase customer satisfaction. Write your strategy below.

Describe the business in basic terms. What do you do?

Add concluding remarks here on who your customer is. Feel free to ask yourself: Who is your customer? (age, sex, industry, geography, ethnicity, social status etc) How big is the market? Do you have different segments? Who is your most important customer? Why are they your ideal customers?

Add concluding remarks here on the customer relationship. Feel free to ask yourself: What's your relationship with your customers? What do they expect?

Add concluding remarks here on value proposition. Feel free to ask yourself: What core value do you deliver? Which needs are you satisfying? Why do they need you and when?

Add concluding remarks here on key activities. Feel free to ask yourself: What activities does your value proposition require? What activities are important to your customers, your partners, and your distribution channels?

Add concluding remarks here from on key partners. Feel free to ask yourself: Who are your key partners, suppliers, and collaborators? Why are they key? What are the drivers and motivations to work with you? How can you improve their motivation or your services to improve your relationship with your partners?

Add concluding remarks here on distribution channels. Feel free to ask yourself: How do you reach your customers? How do they want to be reached? Which channels are more effective? What's the cost? How easy is it to use these channels?

Add concluding remarks here on cost structure.

Add concluding remarks here on the revenue stream. Feel free to answer the following: What and how is your customer paying you? What kind of pricing structure do you have? (fixed, based on segments, promotional, subscription, etc) Other considerations: Add a note here on margins for your business to provide context for pricing and cost structures. What's your margin? Is it a fixed margin? Are you keeping in mind shipping and returns? What can compromise your margins?

Do you have different revenue streams? How much does every revenue stream contribute to the overall revenue?

Discuss and identify here which item is the most expensive and add any details relating to variability. Feel free to ask yourself: Which key resources or activities are the most expensive? Can you reduce that cost? If not, why not?

Discuss potential affects on the businesses revenue with respect to revenue streams identified in the business model board.

Have the team identify any barriers they expect to encounter or have encountered already relating to cost structure. What barriers have you encountered or do you think you will encounter if your don't optimize your cost structure?

Add notes on what you believe the customer is willing to pay. What are your customers willing to pay? What's the ideal price? What's your price?

Team members should add their thoughts on strategy for the business as per discussions in this tool. Feel free to discuss the strategies submitted as a team and choose a favorite by highlighting that note. Feel free to answer the following: Based on your knowledge now, what would be the best strategy for your business/idea? How are you planning to increase your revenue or increase margins?

Summarize most important takeaway during this process and provide any final notes. Make sure you highlight final notes!