Strategic goals

List the firm's core values in the first column. These three to eight phrases broadly define the shoulds and shouldn't that govern your company's underlying decisions and describe the personality of the organization. What are your core values? ⭐ If your company was a living organism with a distinct personality - explain that personality through values. This is a discovery process and should be tested.

If the first column represents the SOUL of the organization, then column 2 presents its HEART.

This column answers very basic questions:

Your 3-year financial target should be 🙌aspirational and aggressive. Let's start! Start by adding a future date. Set the ending date for this medium-term planning period. Revenues: Consider hitting a target revenue that's twice what it is today. Profit: Consider targeting three times industry average profitability. this is the definition of great vs. good company. Mkt.Cap: Set a goal for what the company will be worth and how much cash you will have in the bank. Year highly achievable goal. 3-5 differentiators. Clearly articulate the key needs you're going to satisfy for this sandbox: the measurable brand promise. Include KPIs.

1. 1-year big strategic goal.

2. Create a list of annual priorities.

3. Critical Number.

This can end up in a draft for now, but it will be good enough.

90 days How much cash do we want in the bank on this date and what do we want our topline revenue to be for the fiscal year? What will be the total widgets we'll have to sell in order to achieve that cash in the bank? Create a list of quarterly priorities. Critical Number. This can end up in a draft for now, but it will be good enough.

Revisit this every 3 months.

Use sticky notes to map all the customers or buyers in your industry. Some businesses are more relevant. You can make your sticky notes bigger whenever those businesses are more relevant.

Draw possible resellers, referrals, or secondary channels through which you might reach your customers. Channerls are conduits that may allow you to reach your customers.

Draw the connections (if any) between your company, your channels and your customers. This map should be on the left side of the board.

Go to the far right of the board and write down all the companies that supply this market - these are the places where your company spends money. Also, write down the names of the other suppliers with whom you may not do business but who operate in the market. Now you will have a clear view of where your business is spending money.

Draw lines to indicate your relationships with your suppliers. there may be suppliers in your marketplace with whom you don't yet have relationships.

Draw in all your competitors. there may be competitors in the marketplace who don't concern you, but you need to include them anyway because they exist. Draw your competitors' relationships to the channels and buyers in your marketplace.

At the very top of your board, add all the businesses or associations - relevant to your company. then draw arrows to those identities with which you have working relationships.

Draw where dollars are flowing to and from your business. Make sure that you're drawing money going in both directions to distinguish from relationships where money isn't flowing. Estimate the percentage of overall dollars coming and going in each channel.

Your X-Factor is the unique solution to a problem in your industry that no one wants to solve. You will gain a significant edge over the competition because you will have identified a problem your customers face and you'll have figured out how to address it.

You and your team should devote some time and resources to uncovering your market's secret sauce.

This may take your team months or even years to figure out - regardless, identifying your Secret Sauce should be a High priority for your company.

Rules to find your secret (or your next secret):

The one-page strategic page that you will share with your team and discuss - to capture the company's vision, from the Core Values to the Quarterly Theme and everything else in between.

To bring your vision to life you need to answer seven basic questions: Who, What, When, How, and Why, and the often challenging questions. Use this whiteboard to define the steps you need to take to reach your BIG GOALS!

As you fill in the template inside this whiteboard, figure out what you can do and think over your answers for a few days. There is not a lot of space to write- so you must be concise. Start adding all your ideas but start choosing the right answer as you move forward.

Start by adding your big strategic goal:

😍Relationships and Partnerships:

⭐Achievements:

This will help visualize your goals and keep you and your team motivated. Think about the major ways you'd like to make an impact through your work beyond reaching monetary goals.

🏃Rituals:

Establish regular routines (we call them team rituals) to support your big goals. For example, meeting every morning for 10 minutes.

🙏Assets & Investment:

What resources do you need to support you and your team and help your reach your goals?

Decide how much money you need to support your goals and the activities you need to execute.

Any assets or Cash draining liabilities?