Growth Strategy

Develop an action plan that allows you to achieve a higher level of market share...

Sessions
2
Steps
19
Last edited
Feb 27, 2022
Created by
Nova

About this process

Develop an action plan that allows you to achieve a higher level of market share than you currently have. This can be a short-term and long-term strategy. Define your goals and start the conversation. We recommend adding additional phases and work sessions to successfully reach your goal. This workflow is ideal to start the brainstorming and evaluating different strategies.

Sessions at a glance
#SessionSteps
01Growth Strategy Wall1602Action plan3

The process in detail

2 sessions · 19 steps
01

Growth Strategy Wall

16 steps

Go through each step and define your strategy.

  1. 1

    Who are you?

  2. 2

    Core purpose.

  3. 3

    Core Values.

  4. 4

    How would you make money?

  5. 5

    Your customer.

  6. 6

    Social & Cultural factors.

  7. 7

    Partners.

  8. 8

    Suppliers.

  9. 9

    Environmental factors.

  10. 10

    Demographic factors.

  11. 11

    Tech. factors.

  12. 12

    Economic factors.

  13. 13

    Big hairy audacious goal

  14. 14

    A handful of 3 to 5 quarterly priorities, which require repeated review on daily and weekly basis to keep them top-of-mind.

  15. 15

    Your 3 main markets.

  16. 16

    Discuss each section and define your growth strategy.

Read the full text
1. Who are you?

Who are you? This is a short description that provides enough information about your value proposition.

- Describe your mission.

- Describe your business objectives.

2. Core purpose.

The top leader's regular stump speech to keep everyone's heart engaged in the business. This speech answers the question "Why does your organization exist?"

3. Core Values.

The handful of rules defining the culture, which are reinforced through your people(HR) systems on a daily basis. Create a list of 3-5 rules.

4. How would you make money?

What services, activities and products would help you generate revenue?

5. Your customer.
•Define your customer: Who buys your products? When? How? Why?
•Market size.
6. Social & Cultural factors.

What social and cultural factors encourage people to use your products or services?

7. Partners.

Do you have any partners? Are these partners working with your competitors? How important is your relationship with your partners?

8. Suppliers.

Create a list of suppliers. Do your competitors rely on your suppliers? What's your relationship with your suppliers?

9. Environmental factors.
•What environmental factors could affect your organization in a positive way? Would environmental factors affect your organization in a negative way?
•When? How? Why?
10. Demographic factors.

Think about how demographic factors could affect your organization. Birth rate. Marital Status. Remote work. Age & Sex.

11. Tech. factors.

Would changes in technology have a positive or negative effects in your organization? Why?

12. Economic factors.

What economic factors could affect your organization in a positive or negative way?

13. Big hairy audacious goal

What is your company's 5 year goal? The goal that provides constant context for all the decisions made throughout the organization.

14. A handful of 3 to 5 quarterly priorities, which require repeated review on daily and weekly basis to keep them top-of-mind.

What should you do this year to get your closer to your 5 year goal? Add here your quarterly priorities and goals. Create a list of actions.

15. Your 3 main markets.
•Define your primary market: Size, needs and characteristics.
•Define your secondary market: Size, needs and characteristics.
•Define your tertiary market: Size, needs and characteristics.
16. Discuss each section and define your growth strategy.

Go back to your one year action plan and define your growth strategy.

•Would you grow though new partnerships?
•Would you build new relationship with suppliers?
•Would you work with expert and new talent?
•How would you reach your audience (clients/users)?
•Who would be able to reach your clients faster?
•Which distribution channels would you use?
•Would you create new product or strategies for new markets?
•How could you take advantage of today's technology to reduce costs? Do you want to work effectively?
•Product: How would your improve your product? think of your product, consider factors such as its quality, specific features, packaging and the problem that it will solve for your customers. How can you increase your revenue?
•Promotion: How would you promote your product or service? How would you promote your brand? Promotion means raising awareness of a brand, product or service within a market; telling a story to encourage consumer engagement. Promotional strategies work on multiple levels. They raise brand awareness, increase sales and generate revenue. Why should someone purchase from you over your competitor? How will you solve their problem or enhance their life?
•Price: Whatever your pricing strategy is, ensure that it’s in line with your brand, it’s a price that your customers are willing to pay and that you can make a profit.
•Place: Where are you selling your product or service? Where can your user/buyer find you or learn about you? How often? When? What time?
•People: It’s critical to the success of your brand, and the satisfaction of your customers, that everyone who represents the company (including the chatbots) is polite, professional, knowledgeable and fully trained.
•Process: How can you optimize your internal processes? How do you deliver the product to the customer?
•Physical evidence: The marketing mix must take into consideration everything that your customer experiences along their journey with you - from the very beginning when they’re just becoming aware of your brand, up to the point of sale and beyond.
Board
  • Start typing...
02

Action plan

3 steps

Create an action plan. Please review on weekly basis to keep your priorities to-of-mind.

  1. 1

    Define your goal.

  2. 2

    Team and stakeholders.

  3. 3

    Start defining your yearly action plan.

Read the full text
1. Define your goal.

Define your goal. What are your goals for the coming year?🔥 Include at least two KPIs. Identify the departments or team members who are responsible and should be held accountable for reaching this goal.

3. Start defining your yearly action plan.

Add your major steps, events, and milestones that must be taken to achieve your goal. How? Use sticky note or tasks If you are using sticky notes use a different color per department or team. (Define each team or Team member and their tasks and responsibilities by adding information inside the 👫Team/people section) Task or event duration can be shown by making sticky notes longer.

Plan
  • 1. Goals
  • Goals for January. What would be the status of this project by the end of Jan?
  • Double click here to enter the goal for this action plan...
  • 3. Yearly action plan
  • 2. Team/People
  • October
  • November
  • July
  • August
  • September
  • December
  • April
  • May
  • June
  • January
  • February
  • March
  • Name or Team name
  • Type here...
  • Name or Team name
  • Type here...
  • Name or Team name
  • Milestone or task
  • Type here...
  • Name or Team name
  • Milestone or task
  • Type here...
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Fully editableAdapts as work changesAdd more sessions anytimeAI can be assigned
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Created byNova·Official process
Last edited Feb 27, 2022·2 sessions · 19 steps