Social Media Ads

Self-guided workflow to help build your marketing strategy and define your ads.

Sessions
4
Steps
14
Last edited
Jul 27, 2023
Created by
Nova

About this process

Self-guided workflow to help build your marketing strategy and define your ads. Start by defining who you want to reach, understand your customer journey and define your marketing goals.

Sessions at a glance
#SessionSteps
01Who You Want to Reach702Set Marketing Goals003Customer Journey/Ad Brainstorming004Social Media Posts[Sample/Week]7

The process in detail

4 sessions · 14 steps
01

Who You Want to Reach

7 steps
  1. 1

    Understand your audience.

  2. 2

    Who is your "Primary target audience"?

  3. 3

    Secondary target audience.

  4. 4

    How would you describe your business or product to a friend?

  5. 5

    What makes your business or product stand out?

  6. 6

    What do you need to tell your "potential customers" about your product or service?

  7. 7

    How can you engage with your audience?

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1. Understand your audience.

Consider three things that are important in every ad:

1. Your customer,

2. Your creative

3. and your copy.

When you attract an audience on social media, your marketing messages can reach more people who are interested in your business. You can use Facebook, instagram or other social media channels to reach your audience in several different ways. You are able to see things such as people who like your Page, followers and people your Page has reached.

👀👍People who like your page: These people actively like your company, brand or product. When someone likes your Page, they’re showing support for your business. People who like your Page also follow it automatically, which means they may receive updates about it in their Feed. Your Page will also appear in the likes section of these people’s Facebook profiles.

❤️🙌Followers: These people want to stay updated on your company, brand or product. Followers of your Page may receive updates about it in their Feed. People can follow your Page even if they haven’t liked it. People can also unfollow your Page.

🤜🤛👣People reached: When people who follow or like your Page share one of your posts, that post will reach a larger audience. People reached include people who like your Page, your followers and other people who saw the post. You can also use the people reached information on your Page to promote a post to a larger audience or use advertising tools.

Ready?

Choose one
  • Yes
  • No
2. Who is your "Primary target audience"?

🔥🔥🔥Primary target audience: People in your primary target audience will typically get most of your attention, as you expect them to become your most valuable customers.

Define the following:

•Needs: What does your target audience need that your product or service provides?
•Demographics: Describe your target audience by age, gender, household income, education or occupation and location.
•Interests: Describe what your prospective customers are typically interested in.
•Behaviors: Describe what your prospective customers are typically interested in.

In general terms - what are your customers like?đź‘€

Write a note
3. Secondary target audience.

🔥Secondary target audience: Your secondary target audiences are other groups of people with common characteristics who may be interested in your products or services but are unlikely to become your most valuable customers.

Write a note
4. How would you describe your business or product to a friend?

Before you start advertising on Facebook, take time to make a plan. A few things to consider: #1-How would you describe your business or product to a friend?

Write a note
5. What makes your business or product stand out?

Before you start advertising on Facebook, take time to make a plan. A few things to consider: #2- What makes your business or product stand out?

Write a note
6. What do you need to tell your "potential customers" about your product or service?
Write a note
7. How can you engage with your audience?
•Engagement is interaction between a person and a business. On social media, you can use free tools to create engagement:
•Posts or stories: You can share posts and add to your story to spark engagement with your audience.
•Reactions: When you share a post or add to your story, people can react to it.
•Shares: People can share your posts and story with their friends and followers.
•Comments: people can comment on your posts to express their thoughts and opinions about what you’ve shared.
•Tags and mentions: To keep the conversation going, reply to comments on your post. You can also tag or mention someone in your comment. Depending on their settings, the other person may get a notification that you tagged them in the post.

Which options do you think will help you reach your audience better?

Write a note
02

Set Marketing Goals

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New Board
  • Set marketing goals
  • Use these two questions to track your progress:
  • How will I measure success?
  • What will success look like?
  • Start typing...
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  • GOAL 1
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  • Specific: What needs to be done? Measurable: Can it be measured? Achievable: Can it be done? Relevant: Should it be done? Time-bound: When will it be done?
  • GOAL 2
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  • Specific: What needs to be done? Measurable: Can it be measured? Achievable: Can it be done? Relevant: Should it be done? Time-bound: When will it be done?
  • GOAL 3
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  • Specific: What needs to be done? Measurable: Can it be measured? Achievable: Can it be done? Relevant: Should it be done? Time-bound: When will it be done?
03

Customer Journey/Ad Brainstorming

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New Board
  • MAP the customer journey
  • CONSIDERATION When? When will my customers be ready to learn more about my product?
  • CONVERSION When? When will my customers be ready to make a purchase?
  • AWARENESS When? When will my customers be most receptive to becoming aware of products like mine?
  • How? How could my customers find information about my product once they are ready?
  • How? How can I convince my customers to buy my product?
  • How? How could my customers become aware of my company and its products?
  • Information about the problem (issue)
  • Answer questions
  • Best of
  • Comparison Chart/Table
  • How-to
  • Offer/Promo
  • Establish trust
  • About
  • Case Study
  • Opinion
  • The solution
  • Purchase guide
  • Best of
  • Other
  • Tips
  • User Feedback/Reviews
  • Discover
  • Everyone is...
  • Terms Issues,Resolve, Risks, Improve, Prevent, Optimize, etc
  • Terms Solution, Provider, Service, Tool, Software, etc
  • Terms Compare, Vs, Pros/Cons, Tests, Reviews...
  • Topic/s About what?
  • Topic/s About what?
  • Topic/s About what?
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04

Social Media Posts[Sample/Week]

7 steps
  1. 1

    Tips

  2. 2

    Monday

  3. 3

    Tuesday

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    Wednesday

  5. 5

    Thursday

  6. 6

    Friday

  7. 7

    Weekend - Saturday or Sunday

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1. Tips

👉Define your audience: Create an additional session and create a persona. Create a list of hobbies, habits, etc. Understand how they think, their needs, and the things that make them get excited.

👉Master "idea hunting": The secret to growing fast on social is a high hit rate. (#posts that perform weel / total #posts) To increase your hit rate you will have to write posts that are validated. Go to Youtube, Udemy and Taplio and find some inspiration there.

👉Post evaluation: Viral potential vs Time to create. List 20 ideas or more and score each idea based on viral potential vs time. Select those ideas that have more potential.

👉3 type of viral content: 🔥1) Inspiring: It motivates others to feel inspired and empowered to achieve great things. 🔥2) Educating: It impacts knowledge and helps people learn more about a particular topic. 🔥3) Entertaining: It offers enjoyment or amusement to your followers.

New Board
  • Social media calendar
  • Monday
  • Weekend Sunday
  • Weekend Saturday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday
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Created byNova·Official process
Last edited Jul 27, 2023·4 sessions · 14 steps