Design sprint

What would happen in 3 months if everything goes perfectly? What would happen in 1 year if everything goes perfectly? What would happen in 5 years if everything goes perfectly?

What would happen if you can't find a solution?

Write the long term goal. Tip: Highligh the best one or add the answer to the conclusion section.

Read the "goals and instructions" section before you start and answer the question (or questions) "how might we.." 👇and add one idea per sticky note.

🤯 Think about the minimum criteria, the processes that need to be in place, who needs to be involved, and the strategy that will help ensure its success.

How difficult and suitable will it be to find a solution and implement it successfully?

1 = very easy🤩 🤝and 5 = very difficult. 🤕

Share your screen and explain your user experience. If you were working with a group - do it as a group. During each group or individual presentation, add a dot sticker on the steps you think are important (you can also use the like functionality) While you are listening to another group, you can also take notes and share your thoughts inside the "highlight" section. Use a sticky note per idea, suggestion, etc.

You probably have some sticky notes that weren't voted. Select the ones with votes and, as a team, moves them (the voted) to a new area on the board. Merge all the stories by putting all the most voted sticky notes together.

So you remember the different "how might we..." answers you collected from different experts? Add them to the user experience and brainstorm about a good way to optimize this experience.

What's the hypothesis or challenge? What are you trying to uncover or understand in-depth? Where should I add my hypothesis? Include your hypothesis inside the "Session goals and instructions".

Learn about the market environment and find information about the topic. Everyone on the team needs to find the most recent news related to the product, problem, or challenge. You and your team can use magazines, journals, newspapers, TV news, etc. Write down sources you will explore to the step note here. You can use the sticky board to add your findings and easily create clusters and group the information that is relevant to your situation, idea or project.

In this step, the team should discuss those findings and explore further if they consider it is necessary. Possible actions the team can take in this step: 1)Discuss all the findings and add a valuable comment or short memo (move to the next step) or - 2)Add more information to help the team get a better understanding of the situation, or - 3)Reorganize the sticky notes ( Internal, Microenvironment, and Macroenvironment)

Share your findings and thoughts. You can add your memo inside the resources section.

Schedule a call or a meeting to talk about the findings until you get to a conclusion. Send an invitation to that meeting to all the members/participants. When the meeting is completed, the session leader will add a summary and conclusion here.

The team leader will determine if the team found enough information. If so, the team leader can move forward to step 7 to better visualize and understand all the findings, or step 11 to finalize the research. What should the team do next?

The team leader can start organizing that information and create clusters with sticky notes. Continue the session if you need more information.

In this step, the team will need to analyze the board and add their thoughts and comments below. If someone in the team thinks it’s important to add new information, this will be the last chance to do that.

Invite everyone to explore interesting findings and alternative solutions to the challenge. For example, they will discuss why certain solutions were created, why some solutions worked or didn’t work, and highlight unique businesses. How did they improve and stay relevant in their marketplace? The team can post to the sticky board.

Check the Yellow Section. Start brainstorming. Follow the "Yes, Maybe, No" canvas to select the ideas/information worth exploring further. Keep exploring those ideas. Notes: In this step, the team can add their final comments and, if possible, their considerations and ideas, responding to the question: How would you create the ideal solution for this market or a segment of this market? What are the first solutions you can think of? This is a quick brainstorming session, so it should normally be a quick step. The goal is to get a quick idea of what the team has in mind. Suggestion: In this step, you can get your team collaborating at the same time for 5-15 minutes and ask each to add 1 to 10 ideas. It usually helps to move things along quickly.

Search products or solutions that you find inspiring and add them to the board. Everyone should choose their favorite one (you can also create groups)

Your goal is to add screenshots inside this whiteboard/section and show everyone inspiring products, services, or experiences.

Tips:

Explain why you thing this product, website, service or experience is beautiful, or effective (5 min max per person or group) Once presentations are done, and you have a beautiful inspiring board in front of you, vote your favourite one.

15 min break. 15 min individual brainstorming: Use a pen and paper. Turn on the music or that song that makes you feel good. Write down those "How might we..." ideas that you thought were surprising, interesting, or inspiring. Start sketching your first ideas. Your sketches don't need to be perfect or beautiful. You don't need to show this to anyone. Try at least sketching 4 different ideas. 45 min developing the solution sketch: Spend the last 30 minutes sketching your proposal. This is the sketch your will be sharing with your team. Once you are already, take a picture and add your sketch to the whiteboard. Add a title and notes. Try to sell your idea. Think of a headline and highlight key features. Make sure your sketch is self-explanatory and will be able to catch people's attention without your intervention. Don't add your name and lock all the elements once you are done. TOTAL: 1:15h ⏰ Mark this step as "complete for me" once you are done. 👌

You have 15 minutes to go ever all the solutions (in silence) As if you had laser eyes, you will add dots to those areas you think are interesting. You can use as many dots as you want.

Discussion: The facilitator or someone will take the lead and go over each sketch ask questions like: This is interesting: "Who has added this dot here? What made this interesting to you?" I can see a lot of dots here, and I am curious... Can some of you share your thoughts? Vote - 3 dots per person (5 min): Use the yellow dot to vote for a solution. You have 3 yellow dots,** and you can vote 3 solutions or vote one single solution with those dots.

Add your design here. Describe the functionality by saying: As an [X - customer], I want to do [Y - activity] so that I can [Z - value proposition].** Provide a list of resources inside the section or the resources area.**

Add your design here. Describe the functionality by saying: As an [X], I want to do [Y] so that I can [Z].** Provide a list of resources inside the section or the resources area.**

Add your design here. Describe the functionality by saying: As an [X], I want to do [Y] so that I can [Z].** Provide a list of resources inside the section or the resources area.**

Add your design here. Describe the functionality by saying: As an [X], I want to do [Y] so that I can [Z].** Provide a list of resources inside the section or the resources area.**

During the interview or phone call, keep this board open or take notes. Add one insight per sticky notes. Evaluate how people feel and their emotions. Do they sound excited? Are they confused?

Keeping in mind the interview results submit a short proposal answering the following questions. What is currently not working, and how would you fix it? What would you change to improve your customer experience? What features or product characteristics were the ones the customer enjoyed the most during the interview or demo?

Propose an action plan. (keep it short)

What key fact or idea would you highlight?

What do you think we should keep exploring?

1= Totally dissatisfied and 5= Totally satisfied.

Add here some of the assumptions we are making and questions we have that heavily affect the success of this initiative, strategy, or project. Add one per sticky note and keep them organized by the following:

High Risk: Use this emoji 🔥 if any of these assumptions, if made incorrectly, are highly risky because the solution or strategy will not work or could even negatively affect our organization.

Somehow Risky: Use this emoji 👀 if there are some risks associated with this if your assumptions were wrong.

Do not use any emoji for low or no-risk ones.

Then evaluate them based on your level of confidence related to how much you know about them. Assumptions can be made in multiple ways: maybe you heard about it, seen some indicators or symptoms, or it could just be common sense, making it very likely to be true. Organize all your assumptions by this:

Use this emoji 🟣 if you are not sure at all and your level of confidence is low, meaning you and everyone else seem to be guessing or treating it as a rumor.

Use this emoji 🟡 if you somewhat know, whether it is because it seems like common sense or because you have heard from key people with experience or have seen indicators of it.

Do not use any emojis if you are almost sure, meaning you are highly confident that your assumption is right and true.

With this structure, you will be able to easily see what is low risk and you have high confidence in. Those can probably be ignored during the research phase since they are highly likely to be true and carry no or low risk.

The key focus should be on those marked with 🔥 and 🟣. These indicate assumptions that are critical for our success and that we do not feel confident about. These need to be turned into key questions during your research and validation phase.

Imagine testing a prototype with your potential users. You will need to create a prototype but will need to choose key areas you will show them. What would you text first? Facebook ad or a radio ad? What would you text next? Example: I would test our prototype with [YOUNG MOMS] First, I will show [THIS] because [X], and I want to be able to understand and evaluate [Y] Secondly, I will show [THIS] because [X], and I want to be able to understand and evaluate [Y] etc.

In business, taking the time to fully understand a problem is one of the most critical steps. Skipping this step often leads to addressing the wrong issue or investing time and resources in ineffective solutions. Here's a framework to guide you through the process of defining, analyzing, and addressing a problem step-by-step.

🧑‍🎤Start by defining the problem in any way that comes to mind. This is your initial draft, and it doesn’t need to be perfect. Write it down in a central place (e.g., a red square or dedicated space).

🔥🔥Think deeper: How would the user, buyer, or people affected by this problem define it? Consider:

Define the problem from the perspective of the business, organization, or internal team:

Assess Needs and Pain Points:

Let us share some additional context with you:

👇Usability Problems

According to Henry Murray's theory of human needs, basic needs are psychological and physiological elements that motivate behavior. Murray categorized these needs into primary (biological) and secondary (psychogenic) needs.

Basic (Primary) Needs

These are rooted in physiological survival and directly related to maintaining life:

💜💬Psychogenic (Secondary) Needs

These arise from social and psychological aspects and are central to Murray’s theory. While not "basic," they guide complex human behavior:

💥💫Next, Determine the Desired Approach:

Use the “5 Whys” method (at least three iterations of "Why?"):

Once you identify the root cause, revisit and refine your problem statement.

Define the symptoms or consequences of the problem:

Identify challenges or limitations that may shape your approach:

🤫🤔Now, assumptions are normal but need to be managed:

Write each assumption on a sticky note and organize them in a matrix:

For high-risk assumptions, do research or talk to stakeholders. Create a list of questions for stakeholders to validate or invalidate these assumptions.

Move forward...👣🦵

With a well-defined problem, a clear understanding of its root cause, and a plan to manage assumptions, you’re ready to start working on solutions. This process ensures you’re solving the right problem effectively and efficiently.