Social Media Funnel

Plan your bi-weekly social media content using a strategic funnel approach to build community, ...

Sessions
5
Steps
19
Last edited
Sep 26, 2026
Created by
Nova

About this process

Plan your bi-weekly social media content using a strategic funnel approach to build community, establish authority, and drive sales. Format: Monthly Calendar

Sessions at a glance
#SessionSteps
011-To-do1021- Bi-weekly Socials5032- Retro/To-do3042- Bi-weekly Socials5053- Bi-weekly Socials5

The process in detail

5 sessions · 19 steps
01

1-To-do

1 step
  1. 1

    To-do List

Read the full text
1. To-do List
Add tasks
02

1- Bi-weekly Socials

5 steps

Plan your bi-weekly social media content using a strategic funnel approach to build community, establish authority, and drive sales. Consider any documents attached to this project or sessions conducted to explore what others in the market are doing that has worked, and use a similar approach when brainstorming. If no documents have been attached, ignore this instruction.

  1. 1

    🚀 Attract & Engage (Top-Funnel)

  2. 2

    🧠 Educate & Build Trust (Mid-Funnel)

  3. 3

    🎯 Convert & Drive Action (Bottom-Funnel)

  4. 4

    ✅ Generate Your Content Brief (idea document)

  5. 5

    🗓️ Sketch Your Monthly Content Calendar

Read the full text
1. 🚀 Attract & Engage (Top-Funnel)

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

•Fun & Engaging: Evokes emotion, sparks curiosity, or provides light entertainment.
•Relatable: Shows a "day in the life," behind-the-scenes, or common experiences.
•Trend-Driven: Leverages popular sounds, challenges, or formats relevant to your niche.

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, and add one idea per sticky note.

Add notes
2. 🧠 Educate & Build Trust (Mid-Funnel)

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

•Frameworks & Breakdowns: Simplify complex topics into easy-to-understand steps.
•Actionable Tips: Provide immediate, practical advice your audience can implement.
•"How-To" Guides: Tutorials or demonstrations of skills, tools, or processes.
•Insights & Analysis: Share your unique perspective on industry trends or challenges.

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust. Add one idea per sticky note.

Add notes
3. 🎯 Convert & Drive Action (Bottom-Funnel)

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

•Clear Calls to Action (CTAs): What do you want them to do next (visit website, sign up, buy now)?
•Solution-Oriented Messaging: Directly connect your product/service to their needs identified in earlier stages.
•Social Proof: Testimonials, case studies, or user-generated content showcasing results.
•Urgency/Scarcity (where appropriate): Limited-time offers, upcoming deadlines.
•Product/Service Demos: Show how your solution works and its benefits.

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales). Add one idea per sticky note.

Add notes
4. ✅ Generate Your Content Brief (idea document)

Act as a social media content strategist specializing in community building and sales funnels.

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of two pages).

The brief should include:

1.Overall Monthly Theme/Goal: Summarize the primary focus.
2.Audience & Community Profile: Reiterate key characteristics.
3.Top-Funnel Content Plan:
◦5-10 specific content ideas (including hook, main point, chosen format).
◦Recommended call to action (e.g., "follow for more," "share with a friend").
◦Target metrics.
•Mid-Funnel Content Plan:
◦2-3 specific content ideas (including problem statement, solution, chosen format).
◦Recommended call to action (e.g., "save for later," "comment your thoughts," "link in bio for full guide").
◦Target metrics.
•Bottom-Funnel Content Plan:
◦1-2 specific content ideas (including offer, urgency/scarcity, chosen format).
◦Clear call to action (e.g., "shop now," "sign up," "book a demo").
◦Target metrics.
•Key Hashtags & Keywords: Suggest relevant options for each funnel stage.
•Engagement Strategies: Ideas for fostering community interaction.

Ensure the brief is actionable and aligns with the goal of building a community and driving sales.

Write a note
5. 🗓️ Sketch Your Monthly Content Calendar

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

•60% Top-Funnel: For audience growth and engagement.
•30% Mid-Funnel: For building authority and nurturing trust.
•10% Bottom-Funnel: For direct calls to action and conversions.

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • add a link or the file (video, image,...)
  • Add the text here...
03

2- Retro/To-do

3 steps
  1. 1

    General Observations & Notes

  2. 2

    👨‍🎓 What have we learned?

  3. 3

    To-do List

Read the full text
1. General Observations & Notes
•Engagement Rate: likes, comments, shares ÷ reach
•Reach/Impressions: how many people saw it
•Saves (IG) / Watch Time (TikTok): REAL interest
•Click-through rate: links clicked
•Follower growth: net new, spikes, patterns
•Video retention: where people drop off
•Share ratio: shares ÷ views (high = viral potential)

Other questions:

•Which posts sparked the most conversation? Why?
•Which hook formats worked best?
•What formats performed best (video, reel, carousel, static)?
•Did we attract the right audience?
•Did the content lead to DMs, comments, inquiries or signups?
Write a note
2. 👨‍🎓 What have we learned?

❤️🥳 What went well? What has worked? What should we continue doing because it is currently working well? What practices are contributing to progress, keeping the team motivated, and moving in the right direction?

👎 😢 What didn't go well? What hasn’t worked? 💫 Identify areas for improvement: What didn’t work, and what changes or improvements are needed? Are there any practices that should be discontinued?

Decide & create a list of tasks.

•What formats we will use more
•What topics we will double down on
•What topics we will remove
•What habits we will keep
•What templates we need
•What experiments we will test (new series, formats, hooks, themes)
Add tasks
3. To-do List
Add tasks
04

2- Bi-weekly Socials

5 steps
  1. 1

    🚀 Attract & Engage (Top-Funnel)

  2. 2

    🧠 Educate & Build Trust (Mid-Funnel)

  3. 3

    🎯 Convert & Drive Action (Bottom-Funnel)

  4. 4

    ✅ Generate Your Content Brief (idea document)

  5. 5

    🗓️ Sketch Your Monthly Content Calendar

Read the full text
1. 🚀 Attract & Engage (Top-Funnel)

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

•Fun & Engaging: Evokes emotion, sparks curiosity, or provides light entertainment.
•Relatable: Shows a "day in the life," behind-the-scenes, or common experiences.
•Trend-Driven: Leverages popular sounds, challenges, or formats relevant to your niche.

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, and add one idea per sticky note.

Add notes
2. 🧠 Educate & Build Trust (Mid-Funnel)

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

•Frameworks & Breakdowns: Simplify complex topics into easy-to-understand steps.
•Actionable Tips: Provide immediate, practical advice your audience can implement.
•"How-To" Guides: Tutorials or demonstrations of skills, tools, or processes.
•Insights & Analysis: Share your unique perspective on industry trends or challenges.

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust. Add one idea per sticky note.

Add notes
3. 🎯 Convert & Drive Action (Bottom-Funnel)

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

•Clear Calls to Action (CTAs): What do you want them to do next (visit website, sign up, buy now)?
•Solution-Oriented Messaging: Directly connect your product/service to their needs identified in earlier stages.
•Social Proof: Testimonials, case studies, or user-generated content showcasing results.
•Urgency/Scarcity (where appropriate): Limited-time offers, upcoming deadlines.
•Product/Service Demos: Show how your solution works and its benefits.

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales). Add one idea per sticky note.

Add notes
4. ✅ Generate Your Content Brief (idea document)

Act as a social media content strategist specializing in community building and sales funnels.

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of two pages).

The brief should include:

1.Overall Monthly Theme/Goal: Summarize the primary focus.
2.Audience & Community Profile: Reiterate key characteristics.
3.Top-Funnel Content Plan:
◦5-10 specific content ideas (including hook, main point, chosen format).
◦Recommended call to action (e.g., "follow for more," "share with a friend").
◦Target metrics.
•Mid-Funnel Content Plan:
◦2-3 specific content ideas (including problem statement, solution, chosen format).
◦Recommended call to action (e.g., "save for later," "comment your thoughts," "link in bio for full guide").
◦Target metrics.
•Bottom-Funnel Content Plan:
◦1-2 specific content ideas (including offer, urgency/scarcity, chosen format).
◦Clear call to action (e.g., "shop now," "sign up," "book a demo").
◦Target metrics.
•Key Hashtags & Keywords: Suggest relevant options for each funnel stage.
•Engagement Strategies: Ideas for fostering community interaction.

Ensure the brief is actionable and aligns with the goal of building a community and driving sales.

Write a note
5. 🗓️ Sketch Your Monthly Content Calendar

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

•60% Top-Funnel: For audience growth and engagement.
•30% Mid-Funnel: For building authority and nurturing trust.
•10% Bottom-Funnel: For direct calls to action and conversions.

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • add a link or the file (video, image,...)
  • Add the text here...
05

3- Bi-weekly Socials

5 steps
  1. 1

    🚀 Attract & Engage (Top-Funnel)

  2. 2

    🧠 Educate & Build Trust (Mid-Funnel)

  3. 3

    🎯 Convert & Drive Action (Bottom-Funnel)

  4. 4

    ✅ Generate Your Content Brief (idea document)

  5. 5

    🗓️ Sketch Your Monthly Content Calendar

Read the full text
1. 🚀 Attract & Engage (Top-Funnel)

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

•Fun & Engaging: Evokes emotion, sparks curiosity, or provides light entertainment.
•Relatable: Shows a "day in the life," behind-the-scenes, or common experiences.
•Trend-Driven: Leverages popular sounds, challenges, or formats relevant to your niche.

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, and add one idea per sticky note.

Add notes
2. 🧠 Educate & Build Trust (Mid-Funnel)

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

•Frameworks & Breakdowns: Simplify complex topics into easy-to-understand steps.
•Actionable Tips: Provide immediate, practical advice your audience can implement.
•"How-To" Guides: Tutorials or demonstrations of skills, tools, or processes.
•Insights & Analysis: Share your unique perspective on industry trends or challenges.

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust. Add one idea per sticky note.

Add notes
3. 🎯 Convert & Drive Action (Bottom-Funnel)

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

•Clear Calls to Action (CTAs): What do you want them to do next (visit website, sign up, buy now)?
•Solution-Oriented Messaging: Directly connect your product/service to their needs identified in earlier stages.
•Social Proof: Testimonials, case studies, or user-generated content showcasing results.
•Urgency/Scarcity (where appropriate): Limited-time offers, upcoming deadlines.
•Product/Service Demos: Show how your solution works and its benefits.

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales). Add one idea per sticky note.

Add notes
4. ✅ Generate Your Content Brief (idea document)

Act as a social media content strategist specializing in community building and sales funnels.

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of two pages).

The brief should include:

1.Overall Monthly Theme/Goal: Summarize the primary focus.
2.Audience & Community Profile: Reiterate key characteristics.
3.Top-Funnel Content Plan:
◦5-10 specific content ideas (including hook, main point, chosen format).
◦Recommended call to action (e.g., "follow for more," "share with a friend").
◦Target metrics.
•Mid-Funnel Content Plan:
◦2-3 specific content ideas (including problem statement, solution, chosen format).
◦Recommended call to action (e.g., "save for later," "comment your thoughts," "link in bio for full guide").
◦Target metrics.
•Bottom-Funnel Content Plan:
◦1-2 specific content ideas (including offer, urgency/scarcity, chosen format).
◦Clear call to action (e.g., "shop now," "sign up," "book a demo").
◦Target metrics.
•Key Hashtags & Keywords: Suggest relevant options for each funnel stage.
•Engagement Strategies: Ideas for fostering community interaction.

Ensure the brief is actionable and aligns with the goal of building a community and driving sales.

Write a note
5. 🗓️ Sketch Your Monthly Content Calendar

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

•60% Top-Funnel: For audience growth and engagement.
•30% Mid-Funnel: For building authority and nurturing trust.
•10% Bottom-Funnel: For direct calls to action and conversions.

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • add a link or the file (video, image,...)
  • Add the text here...
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Created byNova·Official process
Last edited Sep 26, 2026·5 sessions · 19 steps