Acquisition Engine (1)

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, and add one idea per sticky note.

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust. Add one idea per sticky note.

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales). Add one idea per sticky note.

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of 3 pages) that includes all of the selected posts, as well as:

The final page should be a simple table with clear, actionable items. Ensure all posts are refined as needed to align with the goals of building a community and driving sales, following the expert frameworks discussed during the session.

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.

Act as a world-class direct-response social media ad copywriter and strategist in the style of Robert Cialdini.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

Hook Formulas to Enforce:

Act as a world-class direct-response social media ad copywriter and strategist in the style of Sabri Suby.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

Hook Formulas to Enforce:

Act as a world-class direct-response social media ad copywriter and strategist in the style of Alex Hormozi.

Your goal is to write 2 high-converting social media ad variations based on the product context provided.

Output Format & Requirements:

Hook Formulas to Enforce:

Keep track of the results. You can add additional options to the board or add sticky notes.

How to keep track of results?

Add conclusion and next steps inside the conclusions section.

Consider the following before taking action and writing the copy:

1. Josh Braun — The "Poke the Bear" Prompt Specification

Act as a world-class direct-response copywriter in the style of Josh Braun.

Your goal is to draft a high-converting 4- to 5-email cold outreach sequence that "pokes the bear"—illuminating a hidden operational friction that the prospect experiences daily without pitching software upfront.

Output Requirements:

Formula to Follow (Poke the Bear + Cialdini):

Conversion Rules to Enforce:

Act as an expert email deliverability and copy optimizer in the style of Will Allred (Lavender) and Robert Cialdini.

Your goal is to draft a hyper-concise 4- to 5-email follow-up sequence designed for maximum mobile conversion, written at a 5th-grade reading level with zero corporate jargon.

Output Requirements:

Formula to Follow (Lavender + Data Anchors):

Conversion Rules to Enforce:

Act as a master negotiator and sales strategist in the style of Chris Voss (Never Split the Difference) and Robert Cialdini.

Your goal is to draft a 4- to 5-email follow-up sequence that uses tactical empathy to disarm sales defenses, label prospect skepticism, and trigger "No-oriented" responses that leave the prospect feeling in total control.

Output Requirements:

Formula to Follow (Tactical Empathy + Cialdini):

Conversion Rules to Enforce:

Act as an executive branding strategist using Lara Acosta’s Hook-Story-Proof-Offer framework.

Task: Write 2 to 4 post ideas designed to turn personal brand authority directly into inbound leads. Place each post idea in its own single sticky note format.

Framework & Post Structure:

Act as a high-ticket B2B copywriter using Jasmin Alić’s Value Sandwich and Line 1-2-3 framework.

Task: Write 4 LinkedIn posts designed to generate comments and drive inbound conversions. Place each post in its own single sticky note format.

Framework & Post Structure:

Act as a B2B LinkedIn strategist using Justin Welsh’s Content OS and PAS (Problem-Agitation-Solution) framework.

Task: Write 2 LinkedIn posts based on 1 core topic (e.g., Operational Efficiency / Company-Level AI). Place each post in its own single sticky note format.

Framework & Post Structure:

Based on what has been brainstormed so far, generate a comprehensive content brief for the upcoming month (maximum of 3 pages) that includes all of the selected posts, as well as:

The final page should be a simple table with clear, actionable items. Ensure all posts are refined as needed to align with the goals of building a community and driving sales, following the expert frameworks discussed during the session.