Marketing Basics
Define your Marketing Plan & Social Media Calendar
- Sessions
- 3
- Steps
- 23
- Last edited
- Jan 8, 2025
- Created by
- Nova
About this process
Social media calendar to discuss and brainstorm about your social media posts on weekly basis.
The process in detail
3 sessions · 23 stepsMM-DD Weekly Socials
7 steps- 1
Tips
- 2
Monday
- 3
Tuesday
- 4
Wednesday
- 5
Thursday
- 6
Friday
- 7
Weekend - Saturday or Sunday
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1. Tips
👉Define your audience: Create an additional session and create a persona. Create a list of hobbies, habits, etc. Understand how they think, their needs, and the things that make them get excited.
👉Master "idea hunting": The secret to growing fast on social is a high hit rate. (#posts that perform weel / total #posts) To increase your hit rate you will have to write posts that are validated. Go to Youtube, Udemy and Taplio and find some inspiration there.
👉Post evaluation: Viral potential vs Time to create. List 20 ideas or more and score each idea based on viral potential vs time. Select those ideas that have more potential.
👉3 type of viral content: 🔥1) Inspiring: It motivates others to feel inspired and empowered to achieve great things. 🔥2) Educating: It impacts knowledge and helps people learn more about a particular topic. 🔥3) Entertaining: It offers enjoyment or amusement to your followers.
- Social media calendar
- Month/YY
- Monday
- Weekend Saturday
- Tuesday
- Wednesday
- Thursday
- Friday
- Weekend Sunday
- Start typing here...
- Add text here
- Add text here
Marketing Strategy
10 steps- 1
What's your objective?
- 2
Define your growth strategy
- 3
Product: How is your product satisfying your customers' needs?
- 4
Promotion: How do you increase your sales or your brand awareness?
- 5
Price: What's the amount of money your customer or user is willing to pay for your solution?
- 6
Place: Where do you sell your product or service?
- 7
People: Who is your target market? How can your team help you develop a good solution and keep up with the competition?
- 8
Process: How do you execute your idea or solution?
- 9
Physical evidence: What elements will help you position your brand and target the right kind of customers or users?
- 10
Strategy Overview (Optional)
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1. What's your objective?
In the world of marketing, success hinges on your ability to understand and meet the needs of your target audience effectively. Whether you're launching a new product, revitalizing an existing brand, or seeking to outperform your competition, having a well-structured marketing strategy is essential.🥳
The first step towards creating an effective marketing plan is to set clear and inspiring objectives. Every organization measures success differently, so it's essential to tailor your goals to your unique circumstances. Here are some examples to consider:
Try to be specific:
Discuss your objective during the meeting or add the objective inside the " Session Goals and Instructions "
🤓If you need to discuss some ideas, you can scroll up.
2. Define your growth strategy
Provide insights into your growth strategy and the approach your organization plans to take for the year. A growth strategy is your action plan for gaining a higher market share and expanding your organization. Use this space to address any questions or concerns your team may have.
Tip: A growth strategy is an action plan that will help you get a higher market share and grow your organization. This strategy can be short-term or long-term.
If you are not familiar with the options, check out our card deck "growth strategy"
Watch before you continue.
3. Product: How is your product satisfying your customers' needs?
Discuss and add your strategy to the board. Explore your product and how it satisfies your customers' needs. Engage your team in discussions about user expectations, the purpose of your product, differentiation, design, branding, and more.👉💯 At the core of your marketing strategy is your product or service. This "P" focuses on what you offer, its features, benefits, quality, design, and how it fulfills your customers' needs.
These questions will guide the discussion:
4. Promotion: How do you increase your sales or your brand awareness?
"Promotion" revolves around how you communicate with your target audience. It includes advertising, public relations, sales promotions, social media, and any other tactics to spread the word about your product or service. 🙃Channels: Advertising, Internet marketing, TV or Radio advertising, etc. Discuss and add your strategy to the board.
These questions will guide the discussion:
5. Price: What's the amount of money your customer or user is willing to pay for your solution?
🤑🤑🤑 Discuss and add your strategy to the board. The "Price" element pertains to the cost of your product or service. It involves pricing strategies, discounts, and considerations related to affordability and value for money.
These questions will guide the discussion:
6. Place: Where do you sell your product or service?
Discuss and add your strategy to the board. These questions will guide the discussion: Where are you going to offer the product? Do you have an online store? What type of store or product display better represents your product or solution? What distribution channels do you currently have? Is your distribution channel the same one as your competitors? Do you attend trade fairs, visit an online site, or use any type of salesforce?
7. People: Who is your target market? How can your team help you develop a good solution and keep up with the competition?
Discuss and add your strategy to the board. 🤷♂👨🎨👩🎤🤵♂👩🌾 Your team members and customer service personnel are a crucial part of the customer experience. The "People" aspect emphasizes the importance of well-trained, customer-focused staff who can enhance your brand's reputation.
These questions will guide the discussion:
Target Audience:
Employees:
8. Process: How do you execute your idea or solution?
Discuss and add your strategy to the board. These questions will guide the discussion: How can you minimize costs and increase profits? How is your team managing the ideation process? What measures do you have in place to improve efficiency? How do you manage your project and keep your team motivated? Explore payment, distribution, ideation, sales, and other processes, and develop your strategy.
9. Physical evidence: What elements will help you position your brand and target the right kind of customers or users?
Physical evidence is all of the things that will help you become a well-known company, or help users to identify you. Think about things like comfort, usability, design, interface, etc. 🗣👥⏰⚡Sometimes referred to as "Presentation," this "P" is all about tangible aspects that contribute to your brand's image. It includes factors like packaging, branding, store layout, and overall physical presentation.
What elements will help you position your brand and target the right kind of customers or users?
10. Strategy Overview (Optional)
This step is optional.
👉With this template, you can define your final strategy. You can even download it and hang it on your wall.
- STRATEGY OVERVIEW
- Using this template, describe the best ideas that you and your team have agreed upon.
- Start typing here....
- Start typing here....
Action plan
6 steps- 1
Goals & KPIs.
- 2
Define your growth strategy.
- 3
⚡ Product: How is your product satisfying your customers' needs?
- 4
🤑 Price & Promotion: How do you increase your sales or your brand awareness? What's the amount of money your customer or user is willing to pay for your solution?
- 5
Place & Physical Evidence: Where do you sell your product or service?
- 6
👨🔬🧑🎨👨🎤 People & Processes : How can your team help you develop a good solution and keep up with the competition? How do you execute your idea or solution?
Read the full text
1. Goals & KPIs.
Try to be specific and share your main goals👇
2. Define your growth strategy.
Provide insights into your growth strategy and the approach your organization plans to take for the year. A growth strategy is your action plan for gaining a higher market share and expanding your organization. Use this space to address any questions or concerns your team may have.
🔥Tip: A growth strategy is an action plan that will help you get a higher market share and grow your organization. This strategy can be short-term or long-term.
3. ⚡ Product: How is your product satisfying your customers' needs?
⚡🔥⏰ Define you action plan, add tasks and deliverables.
4. 🤑 Price & Promotion: How do you increase your sales or your brand awareness? What's the amount of money your customer or user is willing to pay for your solution?
⚡🔥⏰ Define you action plan, add tasks and deliverables.
5. Place & Physical Evidence: Where do you sell your product or service?
Where are you going to offer the product? Do you have an online store? What type of store or product display better represents your product or solution?
Physical evidence is all of the things that will help you become a well-known company, or help users to identify you. Think about things like comfort, usability, design, interface, etc. Let's reframe that! 👀Sometimes referred to as "Presentation," this "P" is all about tangible aspects that contribute to your brand's image. It includes factors like packaging, branding, store layout, and overall physical presentation.
What elements will help you position your brand and target the right kind of customers or users?
⚡🔥⏰ Define you action plan, add tasks and deliverables.
6. 👨🔬🧑🎨👨🎤 People & Processes : How can your team help you develop a good solution and keep up with the competition? How do you execute your idea or solution?
Your team members and customer service personnel are a crucial part of the customer experience. The "People" aspect emphasizes the importance of well-trained, customer-focused staff who can enhance your brand's reputation.
Employees:
⚡🔥⏰ Define you action plan, add tasks and deliverables.