Social Media Calendar

Other questions:

❤️🥳 What went well? What has worked? What should we continue doing because it is currently working well? What practices are contributing to progress, keeping the team motivated, and moving in the right direction?

👎 😢 What didn't go well? What hasn’t worked? 💫 Identify areas for improvement: What didn’t work, and what changes or improvements are needed? Are there any practices that should be discontinued?

Decide & create a list of tasks.

This calendar is organized so that the same type of content goes out on the same day of the week. So if this board is for Monday of this week, for example, make sure you name the session with the specific day it belongs to.

Then think about the topic of the content:

Maybe every Monday you share something about your team, or about the product, or a “do & don’t” video.

Select the content type and the format, then update the template so the format and content type become reusable. Improve it as you learn what works with your audience.

Define the idea, write the script, and get it approved or finalized by everyone involved in the process. Add tasks and drop links or images to make it easier for the team.

Use the “first draft” sticker to show that it’s still in progress, and “completed” when it’s approved — or write other statuses like “scheduled” if the post has already been programmed.

Review: If a post performs really well, reflect on why and consider what you could repeat next month.

Define the idea, write the script, and get it approved or finalized by everyone involved in the process. Add tasks and drop links or images to make it easier for the team.

Use the “first draft” sticker to show that it’s still in progress, and “completed” when it’s approved — or write other statuses like “scheduled” if the post has already been programmed.

Review: If a post performs really well, reflect on why and consider what you could repeat next month.

Define the idea, write the script, and get it approved or finalized by everyone involved in the process. Add tasks and drop links or images to make it easier for the team.

Use the “first draft” sticker to show that it’s still in progress, and “completed” when it’s approved — or write other statuses like “scheduled” if the post has already been programmed.

Review: If a post performs really well, reflect on why and consider what you could repeat next month.

Define the idea, write the script, and get it approved or finalized by everyone involved in the process. Add tasks and drop links or images to make it easier for the team.

Use the “first draft” sticker to show that it’s still in progress, and “completed” when it’s approved — or write other statuses like “scheduled” if the post has already been programmed.

Review: If a post performs really well, reflect on why and consider what you could repeat next month.

Define the idea, write the script, and get it approved or finalized by everyone involved in the process. Add tasks and drop links or images to make it easier for the team.

Use the “first draft” sticker to show that it’s still in progress, and “completed” when it’s approved — or write other statuses like “scheduled” if the post has already been programmed.

Review: If a post performs really well, reflect on why and consider what you could repeat next month.

[ Add the script or the text for each slide of the carousel here, or link the document if it lives somewhere else 🔗📝]

Resources: Link

Use statuses to show progress.

[ Add the script or the text for each slide of the carousel here, or link the document if it lives somewhere else 🔗📝]

Resources: Link

Use statuses to show progress.

[ Add the script or the text for each slide of the carousel here, or link the document if it lives somewhere else 🔗📝]

Resources: Link

Use statuses to show progress.

[ Add the script or the text for each slide of the carousel here, or link the document if it lives somewhere else 🔗📝]

Resources: Link

Use statuses to show progress.

[ Add the script or the text for each slide of the carousel here, or link the document if it lives somewhere else 🔗📝]

Resources: Link

Use statuses to show progress.

Brainstorm content ideas designed to capture attention, entertain, and build initial awareness. This content should be easy to consume, shareable, and reflect current trends or offer a glimpse into your unique perspective. The goal here is to grow your audience and make a memorable first impression.

Focus on content that is:

Think "discoverable" and "shareable." What makes people stop scrolling?

List your top ideas for engaging, top-of-funnel content, one idea per entry.

Now, shift focus to content that establishes your authority and demonstrates your expertise. This stage is about providing value, educating your audience, and building a deeper level of trust. You're moving beyond entertainment to demonstrating what you know and how you can help.

Consider these content types:

This content should position you as a go-to resource.

Add your best ideas for authority-building content, focusing on education and trust.

At this stage, your content should clearly guide your audience towards a specific action, ultimately leading to sales or desired conversions. They trust you; now show them the direct path to solving their problem through your offerings.

Ensure your content includes:

This is where you bridge the gap between valuable content and direct engagement with your business.

List content ideas that will drive specific conversions (e.g., website visits, lead generation, sales).

You’ve defined your audience, brainstormed ideas across the funnel, selected formats, and sketched your plan.

Download the data from this session as a CSV file. Then, use an AI tool (like ChatGPT, Claude, or Gemini) with the following prompt to generate a detailed content brief or even draft initial content ideas for your upcoming month.💫

Copy and paste this prompt, then add your CSV data:

"Act as a social media content strategist specializing in community building and sales funnels. I have planned my monthly social media content. Here is the data from my planning session: [PASTE CSV DATA HERE].

Based on this information, generate a comprehensive content brief for the upcoming month. The brief should include:

Ensure the brief is actionable and aligns with the goal of building a community and driving sales."

Now, download your session data and create your monthly content brief!

Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.

A good rule of thumb might be:

Think about weekly themes or key messages. Then schedule the contents using your favourite platform.