Product/Service Launch

From concept to launch. A process you can follow step by step when launching a service or product.

Sessions
5
Steps
23
Last edited
Jul 30, 2026
Created by
Nova

About this process

Practical, no-fluff, with real industry tips — the kind of process you can follow step by step when launching a product o service. Here’s a proven process used by startups, agencies, and SaaS companies

Sessions at a glance
#SessionSteps
01Analyze your competitors402Product Requirements703🚀 Product Launch/Strategy304Feedback Discussion505Design & Development4

The process in detail

5 sessions · 23 steps
01

Analyze your competitors

4 steps
  1. 1

    Create a quick list of direct competitors & watch this video.

  2. 2

    Evaluate who from that list is recognized as an industry leading company

  3. 3

    Evaluate your key competitors

  4. 4

    Discuss and identify potential weaknesses and opportunities.

Read the full text
1. Create a quick list of direct competitors & watch this video.
Work on the whiteboardCompetitive Matrix
2. Evaluate who from that list is recognized as an industry leading company

Evaluate why these competitors are leading the industry. Focus on their competitive advantage and branding that differentiates them from the rest of the industry. Tips: You can add their name or their logos and place them inside the matrix Select your key competitor before you move to step 3.

Work on the whiteboardCompetitive Matrix
3. Evaluate your key competitors

Quickly review your sticky notes board and evaluate the marketing strategies that your competitors (or if too many competitors - focus on the industry leaders) use to target customers and grow their business. Consider the following questions in addition to your initial thoughts: What social media channels do they use? How much are they spending on advertising? What keywords are they competing for? etc. Recommendations: If you are evaluating 2 or more competitors use one sticky note color per competitor. If there are many competitors to analyze try copy and pasting the entire board below.

Work on the whiteboardCompetitive Matrix
4. Discuss and identify potential weaknesses and opportunities.

Open the board you created in Step 3 and discuss: How can your increase your own competitive advantage? Discuss and identify your competition strengths/weaknesses and compare those with your own strengths/weaknesses. Add your thoughts and ideas in the notes here.

Write a note
Competitive Matrix
  • Competitive Analysis
  • Logos, Tono of voice, Tag lines, Illustration, Website, etc
  • Blog, PR, Social Media, Youtube, ...
  • How do they solve/help their target market/stakeholders eliminate their pain
  • Design, Illustration, UX, Payment process, Security, Professional Illustration or images, Video, Reviews, etc
  • Identify Your Competitors. Start by listing your main competitors. Consider not only direct competitors but also indirect ones. Those who offer similar solutions or target the same audience differently. Provide a short description of who they are, including their website links in a resources section for easy access.
  • Social media they use and their success post/strategies
  • Organic and paid keywords.
  • Avg spend per advertising/month
  • Industry Leaders
  • YOUR BRAND
  • Competitor
  • Who are they working with? How are they gaining trust?
  • Type of campaigns, style, time, location, target audience
  • Corporate Social Responsibility
  • Sponsorships, Events, Tradeshows, etc
02

Product Requirements

7 steps
  1. 1

    🗂 Describe the initiative

  2. 2

    💥💨⭐ The problem, the beneficiary, and the pain.

  3. 3

    Business value & success metrics.

  4. 4

    What are the non-negotiables and must-haves?

  5. 5

    Explore Improvements✨

  6. 6

    Define the final requirements for your solution and add any additional notes on how it should work.

  7. 7

    Download your notes from Nova (click the three dots → Export data → CSV).

Read the full text
1. 🗂 Describe the initiative

Provide a brief summary that gives an overview of the epic’s goals, objectives, and desired outcomes.

Write a note
2. 💥💨⭐ The problem, the beneficiary, and the pain.

🌟 A Solution to a Problem

•What problem is being solved by this initiative, project, or idea?
•What are the benefits of implementing it — for customers, employees, and stakeholders?
•And why is this project needed now?

💬 User / Buyer Pain

🔥 Tip: Pains can be:

•Functional – the solution doesn’t work properly.
•Social – “I’ll look bad doing this.”
•Emotional – “I feel bad every time I do this.”
•Ancillary – it’s inconvenient or annoying (e.g., having to go to the store).

By identifying and addressing pain points, you can create a much more compelling value proposition and define the perfect solution — one that truly resonates with customers and keeps them coming back.

Also, evaluate whether your solution is a pain reliever or if it’s fully solving the problem.

💥 Note: Pain relievers describe how your products or services directly alleviate specific customer pains.

🧠 Questions to Guide You

•Could your solution save money, effort, or time for your users?
•Could it make them feel better by removing frustration?
•Could it help customers “sleep better at night” by addressing a major concern?
•Could it eliminate risks your customers currently fear?
Write a note
3. Business value & success metrics.
•How does this provide value to the business, and what type of impact could it have in the short and long term?
•How will the impact be evaluated — for both the company and the user? What methods or metrics will be used?
•Define the success criteria: What is the minimum standard or expected result that would indicate success?
Write a note
4. What are the non-negotiables and must-haves?

Think carefully and include even the items that may seem obvious. These define your MVP and your initial focus. They also represent the things you must ensure work reliably and aren’t forgotten amid the chaos of collaboration. As information flows and work progresses, these elements must remain true.

✔️ Prioritize features (MVP vs. later versions).

✔️ Define the product scope clearly.

✔️ Create a high-level roadmap.

Write a note
5. Explore Improvements✨

Take a moment to refine your solution and how you think about it. You don’t need to be a genius to outperform the big players — you just need to look where they don’t. ✨

So, spend a few seconds exploring alternative ways to approach your solution by asking yourself these three questions:

•Who else has solved a problem shaped like mine? (Analogy)
•What if I didn't choose between A and B? (Tradeoff) we can either do A or B, but not both?" Cheap or premium. Fast or high quality. Mass market or niche. These are the cages we put ourselves in. And most strategy meetings get stuck there.But the breakthroughs? They come when you attack the tradeoff instead of accepting it.
•What weird edge might be tomorrow's mainstream? (Anomaly)

🧠Consider these 3 questions to improve your approach. If they spark anything, include those potential ideas here; otherwise, skip this step.

Write a note
6. Define the final requirements for your solution and add any additional notes on how it should work.
Add notes
7. Download your notes from Nova (click the three dots → Export data → CSV).

Download your notes from Nova (click the three dots → Export data → CSV).

Then open your favorite AI tool, upload the document, and use this prompt:

Prompt to paste:

“Using the requirements and details in this document about a new product, write a complete Product Requirements Document (PRD).

Include:

•The strategic focus (our ‘secret sauce’)
•The core pain point/problem we are solving
•The urgency of this problem

The language and positioning we should use to communicate or sell this solution

Your output should be clear, structured, and ready to share with other departments.”

Choose one
  • Option 1
  • Option 2
Product initiative
  • Initiative Canvas
  • The solution
  • Objective What is the objective?Desired outcomes. ( Business value, expected reward, ROI, etc)
  • Justification What problem is being solved by the project/initiative/idea? For who (user)?
  • Hypothesis, Assumptions & Risks
  • Once ready describe the solution
  • Start typing...
  • Metrics How do we measure success? [Success criteria] Validation Plan (What, When? How often?)
  • Definition of done Definition of done for Developers and Product.
  • As a [type of user], I want to [perform some task] so that I can [achieve some goal].
  • As a [type of user], I want to [perform some task] so that I can [achieve some goal].
  • Acceptance criteria Given [some context] when [some action is carried out] then [a set of observable outcomes should occur].
  • Requirement
03

🚀 Product Launch/Strategy

3 steps
  1. 1

    👀🤩Describe the initiative and all the details

  2. 2

    👉 Supporting Materials (documents, links, etc)

  3. 3

    🚀Plan Your Next 30 Days to support a new product launch

Read the full text
1. 👀🤩Describe the initiative and all the details

What's changing in the product?

•Is this a new feature, a UI update, or minor improvements?
•Will it change the usual flow users follow?
•Does it introduce a new flow or service for a new market?
•Is it an internal improvement aimed at reducing costs or enhancing team productivity?

Describe the initiative, its benefits, and who it impacts.

Write a note
2. 👉 Supporting Materials (documents, links, etc)

Include designs, graphics, business model canvas, links to videos, training sessions for the team, and any other resources that could be useful during the launch of this initiative.

Upload files or add links
3. 🚀Plan Your Next 30 Days to support a new product launch

Now that you've laid the foundation, define your plan for the next 30 days. Prioritize your actions and start implementing them.

By following these steps, you'll be well on your way to creating a marketing plan that not only helps you win but also sets you up for long-term success. 🥇 Which actions would you implement first?

Add tasks
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04

Feedback Discussion

5 steps
  1. 1

    Here is an initial design proposal

  2. 2

    ✨✨ Do you have any suggestions or ideas for improvement? Things we should change or add to make it better.

  3. 3

    🤚😬 Are there any specific challenges or concerns you foresee that we should address?

  4. 4

    Anything else?

  5. 5

    How would you categorize the status of this proposal?

Read the full text
1. Here is an initial design proposal

The objective of this session is to 👉[New proposal or concept]

- Key links and resources: [add a link here]

Let's work together to explore its possibilities and address any questions or concerns you may have during this session. Are we moving in the right direction? How do you feel about what we just presented/shared with you? 🤔

Choose one
  • Option 1
  • Option 2
  • Option 3
  • Option 4
  • Option 5
  • Option 6
2. ✨✨ Do you have any suggestions or ideas for improvement? Things we should change or add to make it better.

Please add your ideas and suggestions below. ✨✨Use one sticky note per idea and keep it concise.

Use the thumbs up 👍or heart ❤️emoji to indicate your liking for an idea - and more importantly, react with this emoji 🔵 to indicate that an idea is a MUST-HAVE.

Add sticky notes
3. 🤚😬 Are there any specific challenges or concerns you foresee that we should address?

👉Are there any other limitations, risks or gaps you would like to share with us? 🤔 What potential risks or obstacles do you foresee, and how do you think we should address them?

Write a note
4. Anything else?

Are there any other aspects we are missing? Who else do you think should be involved or consulted in this process?How do you anticipate this project/initiative impacting our stakeholders or end-users? What other questions should we be asking ourselves or evaluating? What alternative solutions should we explore for inspiration? Other notes?

Write a note
5. How would you categorize the status of this proposal?
Choose one
  • ✅ Done — ready to execute (approved)
  • ✏️ Minor improvements needed — then ready to execute
  • 🔄 Multiple changes and evaluations required
05

Design & Development

4 steps
  1. 1

    🎯Design the solution

  2. 2

    🧠 Development Execution

  3. 3

    Gather feedback.

  4. 4

    Provide key links & documents here.

Read the full text
1. 🎯Design the solution

Here’s a comprehensive must-do checklist

Add tasks
2. 🧠 Development Execution
Add tasks
3. Gather feedback.

While you should gather feedback from the PM, engineering team, and key stakeholders throughout the design process, once the mockup is nearly ready, you must collect final feedback from all stakeholders to get the design approved.

Please use the “Feedback Session” to gather input or lead the meeting effectively.

Choose one
  • ✅ Done
4. Provide key links & documents here.

✔️ Create user flows and journey maps.

✔️ Build low-fidelity wireframes.

✔️ Create high-fidelity UI designs.

✔️ Gather feedback and review with stakeholders and iterate.

✔️ Prepare design handoff files for developers.

Upload files or add links
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Created byNova·Official process
Last edited Jul 30, 2026·5 sessions · 23 steps